In our view there is already a ton of coverage of the trends that ivory tower professors and billionaire fund managers are seeing. What’s the edge in hearing the billionaire consensus view over and over again?

The edge comes from hearing new perspectives and new information like from the wedding planner who has worked with hundreds of couples during the pandemic and has noticed that couples are allocating significantly more of their wedding budgets on “small details” like personalized neon signs and eco-friendly customized digital invitations rather than paper invites. Or the accountant seeing how there’s a huge uptick in ecommerce clients generating revenue from in person popups.

Below, you’ll find some of the most thoughtful entrepreneurs and creatives in across various industries and markets sharing the trends they are seeing.

Denyelle Loving

I think trends are fun and cool to see, there’s always something fresh and inspiring happening in the makeup world. But to be completely real, I don’t follow many trends. My goal as a makeup artist is to create a look that’s tailored to *my client*, how they want to feel, how they want to show up, and what makes them feel most beautiful. Not all trends are suitable for every person, and that’s okay. Makeup isn’t one-size-fits-all. Read more>>

Marius Fortelni

Technologies are evolving on all fronts, and new concepts are finding real traction in markets that embrace them. In the competitive landscape of luxury real estate, the clearest trend is the continuous push to offer more elevated, integrated experiences than what was considered top-tier even just a few years ago. Read more>>

Jelani Millard

The trends that I am witnessing in the hospitality sector are centered around travelers believing that hotels can create community. I agree that we are uniquely positioned to fill this need by understanding three main consumer units for 2025 — the desire for niche appeals, discovering new knowledge hubs and holding a greater focus on the merge of travel and longevity. To provide color, niche appeals refers to the transformation of interests that were born in the digital world and have began rolling into the physical world. 74% of people believe that travel experiences focused on a shared passion or likeminded community deepen their sense of connection and purpose. Read more>>

Sharon Caruso

One trend I’m particularly concerned about is the belief that shampooing less—or not at all—is healthier for curly hair. The idea is that shampoo strips the natural oils, so less washing equals shinier, healthier curls. I understand where this comes from—but here’s why that advice can backfire.

Your scalp needs regular cleansing—ideally two to three times a week—depending on lifestyle, workout habits, and even the climate you live in. Neglecting proper cleansing can disrupt the pH balance of the scalp, leading to dandruff, fungal issues, or even blocked follicles that contribute to hair loss. Read more>>

Nick

The biggest trend in the guitar amplifier market is the perceived shift away from real amplifiers to smaller, digital devices that emulate or “model” the amplifiers. It’s a more convenient, cheaper and lightweight way to play guitar. While it’s definitely a concern for amp builders, I’ve personally been surprised at the number of customers – particularly younger ones – that have bought a tube amp from SonicTone, declaring that they “want the real deal” and that the digital modeler stuff “doesn’t come close.” Read more>>

Jia K. Min

One of the most interesting shifts I’m noticing in the industry is that people aren’t chasing trends anymore. They’re chasing what’s real. I think there’s a growing curiosity about individuals who live authentically: what they like, how they think, and what their daily lives look like. These people don’t follow trends. Rather, they become the trend by knowing themselves deeply and staying true to their taste. Read more>>

Maybelline Jerez

One of the most exciting trends we’ve seen over the past few years is the rise of immersive, lifestyle-driven pop-ups, especially from larger brands. These aren’t just product showcases; they’re carefully curated experiences that aim to spark belonging and emotional connection. Brands are moving beyond the transactional, inviting their clients into full-sensory environments that reflect their identity and values. Read more>>

Rosalina Sie

The biggest trend of my industry is cotton candy burrito, we created the burrito with cottoncandy and Ice cream and toppings. Read more>>

Paul Royle-Grimes

One of the biggest trends in drone services is construction monitoring. Although drones have been used for this over the past five years or so the new and creative ways that drone videographers are creating cut, polished and edited content in order to maintain the attention of the client throughout the length of the content. Five years ago a drone operator would turn in hundreds even thousands of photos that would have to be sorted and curated after delivery by the client. The modern operator understands that the content needs to be immediately consumable. This changes how the operator sets up their shots and tells a story about the property. Read more>>

Trisha Stetzel

One of the most powerful trends I’m seeing in the coaching and leadership development industry is the shift toward behavior-based, data-informed transformation—not just for individuals, but for entire teams. The demand for personalization has exploded. Leaders are no longer satisfied with surface-level training. They want to understand why their team behaves the way they do, how to communicate better, and what will drive performance and trust. Read more>>

Ginny Priem

One of the biggest and most important trends I’m seeing in the personal development and leadership spaces are this: a growing rejection for performative perfection. I just did a post about how I used to be stuck in a people pleasing and perfectionism cycle on LinkedIn. There is a rising hunger for emotionally intelligent leadership. People are tired of being told do more, be more, and put a smile on their face while they’re experiencing burnout. Instead, they’re asking deeper questions like, “What ACTUALLY matters most to me?” and “What am I willing to let go of so I can protect myself and still get ahead?” Read more>>