In our view there is already a ton of coverage of the trends that ivory tower professors and billionaire fund managers are seeing. What’s the edge in hearing the billionaire consensus view over and over again?

The edge comes from hearing new perspectives and new information like from the wedding planner who has worked with hundreds of couples during the pandemic and has noticed that couples are allocating significantly more of their wedding budgets on “”small details”” like personalized neon signs and eco-friendly customized digital invitations rather than paper invites. Or the accountant seeing how there’s a huge uptick in ecommerce clients generating revenue from in person popups.

Below, you’ll find some of the most thoughtful entrepreneurs and creatives in across various industries and markets sharing the trends they are seeing.

Gio Camacho

The brand as we know it is changing, and not everyone is paying enough attention to it. Today, brands need to project themselves as more human and less objectified. Our consumers are human, and they always have been and for a long time, serious and effective marketers have studied human behavior to create and modify their marketing strategies. Read more>>

Brandon Scott

One of the biggest trends we’re starting to see in our industry is consumers give smaller, newer brands a chance. With newer brands like ours, we’re starting to see casual, social drinkers connect with companies and founders that they believe in, especially when they have a great product. This is really helping us increase the diversity in the spirits industry. Read more>>

Katie Byrnes

The golf industry, more specifically golf apparel has historically catered to men. There have been very few brands focused on women in golf but the game of golf is growing and more and more women are learning to play. Along with more women getting into the game comes a demand and a need for golf apparel that is designed specifically for women by women who play. It’s been exciting to create this brand that was a dream of mine when I was starting to play. Read more>>

Kemi Kemi

This is an exciting time for us to be in business. Studies show that 52% of millennials said their consumption of mocktail and alcohol free drinks has increased. This increase is expected to grow annually by 5% from now till 2027. More millennials and Gen Z’s are seeking alcohol free drinks at social gatherings which put SOBA Hibiscus at the center of this demand. Our brand is positioned to serve as an alternative option for those who want a delicious and healthy drink that can also be dressed in a fancy at social events. This is why we exist. Read more>>

Phoenix Kozak

The beauty industry has really been making some big changes in recent years and it’s so fun to watch and be a part of! This industry has a history of a very specific way of doing things and we are setting our own rules now. Many stylists are now seeking to have their own business, creating service lists that feel good for them, putting their mental and physical health first, supporting a more nurturing lifestyle… the list goes on. Read more>>

Rana Sabra

The female entrepreneurship industry is growing rapidly, and several trends are shaping the industry in 2023. Some of the biggest trends include: 1. Adopting automation strategies: Automation is transforming how businesses operate, and female entrepreneurs are embracing this trend. They are using automation to streamline their operations, increase efficiency, and drive growth. Read more>>

Adria Dunbar

Mental health and Wellness is having a moment right now in our society, particularly for professional women and moms. The pandemic really highlighted some of the challenges professional women are facing as they try to juggle careers and families, while maintaining their own mental health. For some women, therapy and counseling is a good fit for helping them navigate transitions and challenges that arise; Read more>>

Derek Johnson

A very popular trend throughout the photography industry right now is utilizing specular light which creates hard shadows. Product, food and even portrait photography is adopting this trend and I’ve also tagged along in it. Being relevant and showing your work to potential clients is key when they might be trying to refresh their brand’s imagery to adapt and appeal to new customers. I think the hard shadows is fun because it creates a nice contrast in the frame but I also think the human eye is attracted to it because it mimics the sun. Read more>>

Gizelle Morales

Calligraphy was historically important as a means of sending handwritten messages all around the world. Calligraphy has made a comeback, and is now known as a way of writing using different forms of lettering and flourishes, with various types of writing instruments. Read more>>

Jenny Kalimi

Right now we are really seeing a beautiful wave of men and women exploring jewelry differently. A lot of my clients at the moment are men, and they are not afraid to take risks. It’s exciting to see the shift between men preferring a dainty pearl necklace, as opposed to the women who are pairing dresses with thick silver Chrome hearts like chains.These unisex trends are here to stay for awhile. Read more>>

Daimon Glenn

One of the biggest trends that I am seeing in the industry is the switch to videography being a standard in every wedding. Wedding videos are becoming more cinematic, and are really capturing the emotion of the day better than ever before possible. They are including hd audio, cinematic movements of the camera, and even including drone videography as a standard as well. All of these elements enable more creative, memorable, and emotional content. Read more>>

Kayla Hall

In the photography industry, one of the biggest trends I am seeing are unposed sessions. This means that during your session, the photographer is doing less stiff posing, smiling at the camera, etc. and focusing on capturing more organic connection. This is huge when it comes to providing memories to families and couples. Gone are the days of threatening your family or significant other if they don’t smile and stand up straight. Read more>>

Nathan Mastrud

Right now in the tattoo industry there are so many trends with social media. Everyone has so much information at their hands and that has changed the dynamics of the traditional shops. We don’t need flash walls or walk in traffic. People know what they want and have these ideas before they come in the door. Everything is accessible. This trend will dictate the continuing popularity and layout of shops moving forward. Read more>>