Getting your first client is an exhilarating experience, but it’s also an experience that far too many aspiring entrepreneurs never experience. Sometimes, the difference between an idea dying in the idea stage or going on to change the world is getting that first customer – the first tiny win that creates the momentum to make an idea real. So, we connected with some of the smartest folks we could and asked them to tell us the stories of how they got their initial clients. 

Caitlyn Grad 

My first real client was a fireplace company, a small business that made handcrafted fireplace grates. They found me through a local Facebook group where I had been showing up consistently, sharing value, and building a presence in the small business community. They needed something specific. Read More>>

Michelle Smith

I landed my first corporate client completely by surprise! I was scrolling through Facebook in a private group when someone asked for referrals for a balloon arch. I responded first without realizing it was for a corporate office’s grand opening in downtown Nashville. I was beyond excited and immediately thought, “I’m officially a corporate balloon babe now!” Read More>> 

Danielle Marietta

Don’t underestimate the power of social media. My first client to fully publish under my brand had been following me on Instagram and TikTok for months. She saw me start the business for myself, but then she watched as I slowly started adding different services. One day she reached out and asked if I was ready to publish someone else’s story. I was very hesitant. Read More>>

Triveda Harris

How I got my first client came from a podcast interview that I had done with the host as I was a guest on her show. I had mentioned that I had just started my business and I was looking to share what I had taught myself with others. Read More>>

Ebony Donley

I started Literacy Innovations, LLC in 2015. Growing my customer base was very important to me and the success of my business. I created my website and social media accounts to bring exposure to my company. Another marketing strategy I employed were family game nights. Gaining my first client that was not a relative, friend, or friend of a friend was very exciting. Read More>>