Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Nicole Fordyce

One of the best ways we have ever shown appreciation to our customers was just this past weekend when we hosted a Customer Appreciation Lunch to celebrate our one year anniversary. We wanted to do something more than simply say thank you. We wanted to create an experience where people could come together, enjoy good food, and feel part of our community. Read more>>

Anissa Brathwaite

My entire business is rooted in servitude — not just offering a service, but truly serving with heart, excellence, and intuition. One moment that stands out was when a dear client tragically lost her father. I was on vacation celebrating my birthday when I received her call at 5am, desperately needing emergency international travel arrangements. Without hesitation, I shifted into full concierge mode. Read more>>

Brittany

I try to show my clients I appreciate them in the little things. I remember details they’ve shared, check in on how they’re really doing, and make sure the time they spend with me feels easy and comfortable. Sometimes it’s having their favorite drink ready, sometimes it’s giving them tips to make their hair routine easier at home, and other times it’s just listening. Read more>>