Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Michole Forks

As a family photographer in Oakland, I’ve found that genuine appreciation for my clients creates the most meaningful connections. One of my most heartfelt client appreciation moments happened with a family I’d photographed for three consecutive years.

After our third annual session at Mount Diablo State Park (one of my favorite East Bay locations for its gorgeous trees and sweeping views), I created something special beyond their gallery. I surprised them with a handcrafted mini-album chronicling their family’s evolution through our sessions together. Read more>>

LaDonna Kornegay-Bey| Neighborhood Advocate

My consultations are geared with appreciating the client, that’s the solution. I want to continue to set myself apart from other Holistic and Natural based businesses. I offer clients supportive services, such as affordability, high quality products and most of all I spend time with each client showing them its a life long process of us staying connected while we all continue to stay healthy. Read more>>

Sara CalderA

At sweat cycle house our riders success is a reflection of our success and growth. We celebrate milestones with our community and always try to find little ways to show them our appreciation by giving riders birthday shoutouts, a photo wall with all of their ride count milestones and finding little ways to celebrate them. We have the best community that cheers each other on! Read more>>

Enas Lanham

Dublin Toy Emporium’s customers are at the heart of everything we do. We show our appreciation by creating a warm, welcoming space where families can explore, play, and make magical memories. From a friendly greeting at the door to personalized recommendations, we strive to make every visit special.

We also love giving back to our customers through seasonal events, interactive classes, and a carefully curated selection of toys that inspire creativity and joy. Whether it’s a child discovering their new favorite toy or a family celebrating a special occasion in Fairy Hollow, we cherish every connection we make. Read more>>

Kenish Coleman

One of the best ways I’ve shown appreciation to my customers is by giving them their flowers, literally. Every time a customer shops with me, I love to place a rose or a flower in their bag as a token of appreciation, not just for their purchase but for seeing and supporting us. Read more>>