Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Naila Campbell

I manage my own social media account @meritthemini and volunteer for We the Dogs DC to manage @werhedogsdc Read more>>

Maria Hocson

Thank you for having me here, Sarah. As for my own brand, I manage my own social media account. I am a new business shop owner and this is my way to know my audience and to effectively reach my target community. I personally enjoy interacting with my followers who became clients and now can call “friends”. It is an effective medium for me to communicate with them regarding any shop announcements, design drops and collection launches. Read more>>

Darrell Prieto

I do my own social media with help from my daughter. I never was on social media before I started this business and it has opened a whole new world to me. Read more>>

Ayumi Lashley

I handle most areas of my social media business, Lashley Media LLC, which takes up a lot of my time. For the last year I’ve partnered with a great social media management team that helps me with several aspects of my brand collaborations. They have provided me a lot relief when it comes to email traffic and negotiations. But due to the recent growth across several of my platforms I will be hiring an assistant. An assistant will give me more time with my family along with more time to create! Read more>>

Rosa Birks

Because I have experienced so many professional environments where the work culture requires ‘clicking in and out’ I wanted my new career to allow me to be myself. My social media is truly and authentically me, so I manage my social media, all of it. One day I would love to have a team and help for this but I don’t think I will ever truly let go of control if social media. It is my clients, customers, and supporters window to who they are investing and who they are cheering on – I want them to know exactly who I am. I want them to relate to me and know that I am very similar to who they are. Intentionally building a community. Read more>>

Asia Jones

Yes, I manage my own but as someone who manages social media for others, I don’t knock business owners who hire out! Social media take a lot of patience, planning, and experimenting before you get into a groove where you’re able to consistently connect with your audience. Here are a few things I’ve learned when managing client accounts: Read more>>

Ashton Anderson

I currently manage my social media, the Louisiana State Legislature, and several other accounts for female entrepreneurs. Read more>>

Kelsey Willaby

Social Media is a powerful tool to utilize in any business. I manage and run my own, as well as many other businesses. I had no idea when I went to school for graphic design how this aspect would become such an important aspect in my career. I started my business off of social media, like many others in this day and age. While working my first full time job out of college, I began to crave a creative outlet. Read more>>

Rodney Harris

Yes i manage my own social media accounts. All content is made and edited by myself. Read more>>

Kel The DJ

I manage my own social media. I went to school for business and marketing and I’m good at doing my own marketing. Read more>>

Olivia Cook

I manage all of my social media platforms. Read more>>

Breanna Matthews

I’ve been doing social media since middle school when I started my own YouTube channel. As the internet grew I added other platforms like Instagram, TikTok, and even Pinterest into the rotation as well. I love being creative and one of the ways I express my creativity is through the content I post on these platforms so I have always loved doing everything by myself and have never looked into hiring a team. If my content creation continues to grow I may enlist the help of an intern or part time employee but for now I love being able to do the whole process from start to finish by myself! Read more>>

Maddie Lemay

My business handles social media for a handful of clients. We write the content, manage a calendar, and use a scheduling platform to publish the posts. But one thing people find surprising: I actually don’t have my own social media accounts on my phone. A few months ago, I hired someone to manage my own social media accounts. As a business owner who preaches the importance of social media, I know how important it is to remain active on my own accounts. Read more>>

Ayanah Hanaya

I love social media! I love being interactive and engaging on my main profile page. So for @Ayanahhanaya I do everything myself. But for all of my other accounts I actually outsource. My assistant is the best! Her name is Elise and she is just amazing! She uses tools like Later and Canva to keep my business IG accounts super clean, bubbly, and fun! My company EntrepreneuHerway has a whole team of Virtual Assistants waiting to help anyone who needs help managing their social media! Read more>>

Judy Pan

I manage my own social media :) One of the main things I like about managing my own page is it’s something I made myself that I can display to the public. I’ve had times when peers or business owners ask if I have a team who runs @foodooboos with me and my answer is “no, I run it all myself” all content is my own. However, I do receive a lot of help every now and then from friends who are brave enough to hand model for me and especially my boyfriend who not only hand models, Read more>>

Stacey Thompson

Social media is so important in marketing your business. Nearly all of my client base discovered me through social media. I have always managed my own, learning through trial and error. Taking photos is such a small part of the business as a whole: I plan wardrobe styling, coach on posing, and retouch the selected images from each shoot. Of all the things that I do, social media takes up the most of my time, even more than retouching! I am always working on strategies to engage followers and grow my brand. Read more>>

Amy Young

I manage my own social media pages! Like anything else, there are pros and cons to managing your own socials. The pros being it’s the cheaper option, you don’t need to teach somebody how to promote your specific business, you’re able to use your own experience to keep up with the trends of your industry. Now the cons – it’s extremely time consuming, especially if you’re not familiar keyword searches, algorithms, content creation, branding, marketing, and SEO management. Read more>>

Lena Jones

I manage all of my own social media. Some days it seems that my title should be “content creator” rather than “small business owner”. Social media can become overwhelming, but I prefer to use it as a space to show who I am as a person. In order to do that authentically, I think it’s important that I manage all of my content and posts. Read more>>

Caprianna Bethune

I handle all of my social media and marketing. I enjoy creating the content and seeing it come to life before my eyes. Read more>>

Candace Williams

I manage my own social media and collaborate with others to stay current on trends. Read more>>

Howdoyoudood

I manage my own social media. Read more>>