Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Emily Campbell

As a growing business in the interior design industry, I’ve chosen to manage my own social media—a decision that has been both intentional and strategic. With a background in fashion design and digital marketing, I have hands-on experience in both agency and in-house settings, which has shaped my approach to building a brand online. Read more>>

Sam Dobrozsi

As we have grown our business, many categories of demands have also grown. Our social media had always been something I did myself. Recently I’ve begun migrating my responsibilities to our creative director, Jake Staubitz. Jake owns a design company and does all kinds of creative work for many restaurants. It’s been amazing for me to free up time to work on restaurant operations instead of having my eyes on my phone screen. The lesson has been, “Trust the best people to do what they do best.” I’m good at running restaurants! So I should do that. My guy Jake crushes all the creative stuff, so he should do that. It sounds simple, but sometimes it’s hard to give up something you’ve done for so long. Read more>>

Michael Evins

I have managed all of my social media accounts on my own. Balancing this with a full-time job can be challenging, but I believe it’s essential, especially when starting out. Managing my own platforms has allowed me to gain firsthand experience in understanding my audience, tracking engagement, and recognizing what content resonates most. Read more>>

Jenny Belanger

Ahh, the social media question. I have always managed my own agency’s social media throughout the years. I would say at the height of instagram for us, about 4 years ago, it was just me putting in the energy to create my social media content plan, create reels and post content regularly. However, over the past few years, I’ve watched the reach and engagement drop significantly year after year. I think everyone has. Read more>>

Meghan Johnson

I manage my own social media. Social media is very important for the industry im in. It’s a way to showcase your work. Show potential clients your personal style. Unfortunately this can feel like a part time job Taking great photos/videos and posting content regularly. Read more>>

Shanerii

Yes, as a growing creator and business, I manage my own social media. Most creators do until they logistical can’t anymore or it’s just not feasible for running, maintaining and or scaling their business. It gets logistically challenging being the brand, working and partnering with other brands on deals and events, and administratively running the back end of the business. Read more>>

Jocelyn Bishop

I manage my own, but my clients’ pages get my A-game. My account is more of a ‘do as I say, not as I do’ situation. I treat my social media like a science lab. I test, tweak, and sometimes blow things up—so my clients only get the strategies that actually work (without the explosions). Read more>>

Angela Callisto

I handle my own because I am a type A control freak, but also because I believe it’s truly a window into not just a photographers work but also who they are. The posts we share are our opportunity to say something to the world watching our work that gives them more than a viewing of our photos but an understanding of who we are. IF it’s done right. Read more>>