We were lucky to catch up with Jenny Belanger recently and have shared our conversation below.

Jenny, thanks for taking the time to share your stories with us today Do you think folks should manage their own social media or hire a professional? What do you do?

Ahh, the social media question. I have always managed my own agency’s social media throughout the years. I would say at the height of instagram for us, about 4 years ago, it was just me putting in the energy to create my social media content plan, create reels and post content regularly. However, over the past few years, I’ve watched the reach and engagement drop significantly year after year. I think everyone has.

These days, I still handle all our social media myself, but I’ve intentionally shifted my focus and energy. I spend far less time there because I firmly believe that your website is THE single most important investment in your business. It’s your online home that works for you 24/7, even while you’re sleeping! My website is truly the center of my marketing plan, with social media playing more of a supporting role. I mainly use social media by repurposing content I create for my podcast and on my website.

Social media can still be good for growing your audience for some businesses. But for myself and for a lot of my clients, it’s become more about showing personality. And of course the goal of social media is to be social but to then drive people back to your website and that is where the action happens.

Which, of course aligns with how I’ve structured my business, to focus on creating money-making websites for my clients that actually convert visitors into paying customers, not just collecting likes on pretty posts. Your website should be doing the heavy lifting so you don’t have to! So to sum it up, I’ve always done my own social but these days it has a much different place in my business.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m JennyB, founder and creative director of JennyB Designs, where I specialize in designing money-making websites for service-based businesses. I got started in the design world working in the nonprofit sector, where I dabbled in fundraising, operations, and marketing (because that’s how it goes in nonprofits! #iykyk). As I honed my design skills over the better part of a decade, I started taking on freelance clients on the side.

After having my kids, I decided to go all-in on my business so I could have the flexibility to parent and work on my own terms. And honestly, I will keep choosing this path every. single. day. What truly sets me apart from other web designers is my focus on marketing and strategy first, then design. I don’t just create pretty websites — I create strategic, conversion-focused online homes that actually work for my clients around the clock.

My signature process is what clients absolutely love — we get your entire website designed, built, and launched in just 4 weeks. No endless back-and-forth, no scope creep, just a clear, organized process that delivers results. The whole experience is low stress, high fun. My approach is highly strategic and guided by proven methodologies to inspire action and convert visitors into paying clients.

What I’m most proud of is creating a business that allows me to work with amazing clients while building something that fits my life — not the other way around. I deeply value my family and spending time outside of work, and having dialed-in processes with a clear signature system means I can offer high-caliber services in a timeline that allows me personal freedom too. At the end of the day, I believe your website is THE single most important investment you can make in your business. Yes, even in a world that (still) lives on social media. When done right, your website works for you behind the scenes while you’re out there making your mark.

I want potential clients to know that working with me means getting a true partner. Your success is my success! I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” — I want to hear “Wow, I can’t believe how great this is.” And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

We’d love to hear about how you keep in touch with clients.

When it comes to keeping in touch with clients and fostering brand loyalty, I believe in creating real relationships that extend far beyond the initial project.

For many of my clients, our partnership continues long after their website launches through my ongoing website care plans. I genuinely want to see their continued success and be there to support them as their businesses evolve. As they grow, I help update their websites with new content, offerings, and team members. With others, we schedule annual check-ins to evaluate performance and identify opportunities to improve upon what we built together. I’m not just designing a website and disappearing — I’m invested in seeing that website continue to work hard for them!

I also connect with my community through my weekly newsletter, “The Conversion Corner,” which I’ve sent faithfully every Thursday for the past 116 weeks (and counting!). Each edition shares one actionable way to improve your website, usually corresponding with that week’s episode of my “Website Design Made Simple” podcast. This consistent presence in their inbox provides continuous value and keeps both current and former clients engaged with my brand. Many clients have told me they look forward to these weekly tips and use them to make ongoing improvements to their sites.

I think what really fosters loyalty is the relationship we build during the design process itself. My streamlined, 4-week timeline means we work closely together, and clients appreciate both the structure and the results. By the end, they trust my expertise and know I truly care about their business success – not just delivering a pretty design. That foundation of trust and mutual respect is what turns clients into loyal fans who continue working with me for years to come.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe my reputation has been built on a combination of consistent quality and genuine connection with my clients. My design work speaks for itself — creating websites that aren’t just beautiful but actually convert and make money has led to really impressive client results that I’m proud to showcase through case studies.

The reviews and testimonials from my clients have been amazing in building trust with new prospects. When potential clients see previous clients saying things like “It’s already made an impact on our business for gaining clients AND new employee candidates” or “I can’t believe that I’m seeing the results that I am seeing as quickly as I am seeing them,” it speaks volumes about the real business impact of my work.

My podcast, “Website Design Made Simple,” has also been instrumental in establishing my authority in the website design space. By consistently showing up each week for over 60 episodes and providing actionable website tips that business owners can implement right away, I’ve positioned myself as a trusted expert. Pairing that with my weekly “Conversion Corner” newsletter has allowed me to stay top-of-mind with both clients and prospects.

What’s really interesting is how these elements work together in harmony — the podcast builds authority, the case studies demonstrate results, the testimonials provide social proof, and the consistent content reminds everyone that I’m not just talking about effective websites — I’m actively helping business owners create them every single day.

Contact Info:

• Website: https://jennyb-designs.com
• Instagram: https://www.instagram.com/thejennybdesigns
• Linkedin: https://www.linkedin.com/in/jtaggers/
• Other: Podcast: https://jennyb-designs.com/website-design-podcast/
  Newsletter: https://jennyb-designs.com/newsletter