Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Lindsay Shaver

For me personally, I like to have full creative control over Social Media. It’s how you represent your business, your products, and ultimately, yourself, to the world, and who better to do that, and paint that picture for others, than you! I do think there are things that can be helpful; Ads, Working with Influencers, etc. – but it all must be an organic representation of your business & what makes you unique. Growth through Instagram & FB Ads worked for us, as we felt it was still true organic growth. Someone sees your Ad/Post, and chooses to click & follow you. But the foreseeable future, I can’t imagine not handling it myself. Read more>>

Ema Poi

I manage my own social media. As a small business owner in the growth phase, hiring a dedicated social media manager isn’t what we’re ready for right now. Managing it myself has been both rewarding and challenging. The biggest hurdle is figuring out how to consistently grow my audience. Trends evolve so quickly—keeping up with which audio is popular or what type of content resonates with my audience can feel like a full-time job in itself. Read more>>

Danielle Hall

Right now, I’m hands on, personally managing my social media platforms. To build my brand’s presence with intention and purpose. For me, building the right team is essential. Trust takes time. I’m committed to finding the perfect people who align with my vision. But this is just the beginning! In the future, I’ll be expanding, assembling a powerhouse marketing team that will take things to the next level. Stay tuned, big things are coming. My brand is only going higher from here! Read more>>

Amanda Hanson

I absolutely manage my own social media. More often than not, my business is one woman deep and over the years I’ve flirted with outsourcing various aspects to lighten my load. Entrepreneurs are often their own administrative assistants, janitors, accountants, IT, and marketing staff. I’m always looking for ways to allow me to have more time for income generating work or personal time, but for a business like mine, social media is one of the last things I’d give up. I am my business. The relationship I cultivate while a client is actively training with me is continued through social media. Read more>>