We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Courtney Ramsey

The story behind my mission is very simple. Women and birthing persons, especially those of color, aren’t afforded the opportunity to cherish and celebrate themselves. Read more>>

Vincenza Aruta

When we moved to los angeles we had nothing but a very strong courage, which led us to leave everything behind and start all over again. Read more>>

Jennifer Pictou

We tell paranormal stories from both the Euro-American and Wabanaki perspectives. People who take our tours are treated to not only the typical haunted house stories and local legends but also spirit stories from the Wabanaki tribes. Read more>>

Michael & Vivien Straus

Our parents, Ellen & Bill, were refugees from Nazi Europe who settled on this ranch, raised four kids, and dedicated their lives to protecting West Marin and her stunningly beautiful farms and open space from the persistent threat of sprawl development. Read more>>

Yuwei Hu

Yuwei Hu, an award-winning costume designer based in Los Angeles, is thriving in the early stages of her career, consistently showcasing her intricate designs in the entertainment industry. Read more>>

Kemeera Nimahat

The story behind my mission is really special to me. It’s one of those things where the universe and existence called me forth and I fell into the alignment very seamlessly. Read more>>

Patricia Marte

I created Aura 11:11 Organics which a Holistic and Gender Neutral Hair Care Brand because I wanted to target not just the physical aspect aspect of standardized hair care industry which is the hair and scalp but I wanted to develop a product such as my signature hair growth/scalp strengthening oil, which also helps to target ones nervous system especially being someone who has battled with anxiety and depression for many years. Read more>>

Tialyn John

For a significant part of my life, I believed that success was about how much I could manage, how big I could build. I really embraced being “superwoman” from work to mom to home life. Read more>>

Debra Donegan

Hello, my name is Debbie Donegan and I have been a teacher for 26 years, specifically 20 years at the East Stroudsburg Area High School North. Read more>>

Teasha Anderson

Well I spent years doing drugs and living on the streets to turn myself into a successful lash artist & master esthetician, I then successfully opened my own company 4 years ago and have been clean since 2016! Read more>>

Monica Figueroa

In 2022, founded LA Girls Who Walk, a free social club for women across Los Angeles. It all began with my own struggles of meeting new people after moving back to SoCal, when I decided to end my long-term adventures on the east coast. Read more>>

Sarah Joy Dunlap

The drive behind my work is an exploration of growth and evolution through a lens of care. It is both celebratory and mournful. I assemble tapestries and other soft sculptural sewn work depicting sometimes otherworldly, peculiar creatures. Read more>>

Chenhung Chen

One of my first happy memories was when I was drawing and painting on a large sheet of paper pinned on the backwall of a third-grade classroom. Read more>>

Michael Guidone

Mission Statement: The customer experience is our business. Our Core Values: Customer Service Do the Job Correctly Honesty Being a firefighter in a busy midsized city that serves a everyone from the homeless to the wealthy, I’ve learned that even on someone’s worst day of their life, good customer service can go a long way. Read more>>

NimbleJingle Co

Being able to run a small business has meant the world to me. One of the missions that’s driving my business, is being able to show the world that it’s ok to not want to work a standard “nine to five” job. Read more>>

Gabriela Rodriguez

We started Soldadera Coffee to be able to share our Mexican heritage over something everybody can immediately resonate with. After all, who doesn’t love a good cup of coffee? Read more>>

JP McMichael

I was a first responder to the Pentagon on 9/11, was later dianosed with Post Traumatic Stress Disorder and in 2003 almost took my own life. Read more>>

Lynna Nguyen

My career started off being in the fashion industry – I worked as a fashion designer and product developer in a corporate setting for a few years before starting my business. Read more>>

Shí-Fawn Chee

The Blended Girl mission is to share and curate products to show Indigenous beauty & glam. We want to Indigenize more spaces within mainstream media and beauty industries. Read more>> 

Akinori Chen

The production sound mixer is the person who records the dialogue on set. In most cases, people hear the dialogue on the screen from movies, TV series, and documentary are captured by a sound mixer. Read more>>

Natalie Poindexter

NPI Consulting House’s mission is to educate, elevate, and empower businesses and build community worldwide. As a disruptive consulting house, NPI is creating comprehensive solutions to address the gaps and barriers in the funding industry and community development. Read more>>

Nicolas McNaughton

OCRUNNERZ started out with a couple of people tired of dealing with car clubs that are not active and do not benefit the community. Starting out in 2023 this club was born for individuals who love helping others with their build, car meets, and even racing.  Read more>> 

Laura Laverde

The Story Behind HRMONY’s Mission When I founded my company HRMONY, I had a clear mission in mind. At HRMONY, our mission is deeply personal and born from a place of empathy and experience. Read more>> 

Vicki Goodman

My mission is a movement! A movement to teach people to view death, loss and God’s plan in a whole new light. I ask a stunning question: Is death really tragic? Read more>>

Michiyo Shinohara

Craft and weaving hold a special place in my heart because they allow me to slow down and appreciate the process of creation. It’s a meditative and therapeutic activity for me. Read more>>

Ellie Hildebrand

At Sister Homage, we design jewlery inspired by poetry and literature. I started Sister Homage to marry my love for literature and fashion and to pay homage to the books and poems I hold dear. Read more>>

Char Bleau

Our journey began with the founder, a brave disabled veteran who, after facing life-threatening challenges in Afghanistan, emerged with a renewed perspective on life. Read more>>

Kimberly Watson

I have spent the majority of my life working in the beauty industry, which is often thought of as being superficial… but, what I loved about it was how transformative something as simple as a lipstick could be. Read more>>

Emmanuel Petit-Homme

The islands of The Bahamas, though numerous, comprise a small community. The creative industry here is even smaller. It has always been my dream for our small yet powerful industry to be recognized not just as a hobby, but as a legitimate business.  Read more>>

David and Julie Bulitt

Between the two of us, we have spent 75 years working with folks, listening to their struggles and – from different perspectives. At the same time, we have weathered our own challenges at home: Read more>>