We’re excited to introduce you to the always interesting and insightful Verosa Lelany. We hope you’ll enjoy our conversation with Verosa below.
Verosa , thanks for taking the time to share your stories with us today. What’s the backstory behind how you came up with the idea for your business?
There was a time I completely found myself hitting rock bottom. This is where I discovered that God is my rock and I had something valuable to share with others. When I completely lost myself in a rock bottom situation, that is where I discovered that God is the rock and I had something valuable to serve others with. I find myself in a physically abusive relationship. I stayed there because I valued being tethered to someone more than my happiness. My whole life I have felt powerless. Therefore, I was looking for status and power in a relationship, managing other people’s perception of me. When the relationship got worse, I was in a mental health facility, under medication being told that I was expecting a baby. In that exact moment, I remember thinking, “How could I make the right decision when I didn’t know who I am? So many of us lose ourselves in wanting to be loved and accepted. We lose ourselves in becoming someone’s partner or becoming the best employee. Not acknowledging what drives us from the root, results in looking for love in all the wrong places. I ended up on the bad side of my own stick. It’s not easy to admit that you lost yourself. Having the audacity to get on a quest to find yourself. And then mustering up the courage to fight for yourself, all while staying in action on behalf of yourself — it will not happen overnight. But it is worth the journey.
I believe that somewhere we learned to compromise and neglect our intuition. The leaf at the end of the tree started with the seed. The seed represents the fear of the unknown future. For me, fear represents the inner critic, believing that all the chatter I heard in childhood was true. This became a template, a compromise, trying to outrun myself by proving the story wrong. I stopped asking God why me, and I started accepting that I had taken this journey. With every experience faced on this journey that was ugly and messy, I had a choice. I could choose to become bitter, angry, unforgiving and allow it to define me, or I could choose to turn pain into power. I rather choose to turn it around and use it as fuel to serve others. What makes me qualified to help others? It’s not what I had avoided that makes me qualify for this conversation. But it’s what I was hit by and bounced back from. How I chose resilience over giving up every time I was faced with a storm. Don’t set a period where God puts a coma. Your story ain’t over yet. Let’s write another chapter.
This is the reason why my business exists. I had to be willing to drastically transform myself so I could become the woman I know I can be. I had to be determined to never let convenience override conviction. I needed healing and became it, so I could be a demonstration of God’s outpouring of love. I asked God, when I’m up, grant me the honor of stretching my hand out to any sister who doesn’t have the capacity to lift themselves up. Please bestow unto me the skill set, knowledge, wisdom and awareness to go get them back up.
That leaves me with a question for every reader here: Are you willing to reinvent who you are? Are you willing to do away with procrastination, excuses and take accountability? If you are, one can discover you aren’t defined by your mistakes, but by every intentional choice that is in your hand.

Verosa , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am a faith based artist and light worker that focuses on revealing truth through multiple ways of expression. Sure, we are human beings but in the western world we tend to forget that we are human beings living a spiritual expression. Meaning that we are bold human and divine. The more inner work we are willing to unravel, the more aware we become of this divine nature which seeks to express itself. I do that by modeling where I’m most known for but also dance, singing and acting are my passions.
I’m proud of my publication in a magazine as it was the first time being recognized and published in the United States. I believe my social work background in combination with creative skills and a burning desire to shed a light in dark places, set me apart. We’d love to hear a story of resilience from your journey. Yes, absolutely. Coming to the United States of America was a huge pivot. Almost 5 years ago the transition to the USA came with unforeseen challenges. Navigating a new environment in combination with creating a family and searching for my own purpose in life, wasn’t easy. Luckily we felt connected through the Ethiopian community that was very supportive during that time.

Let’s talk about resilience next – do you have a story you can share with us?
I’m proud of my publication in a magazine as it was the first time being recognized and published in the United States. I believe my social work background in combination with creative skills and a burning desire to shed a light in dark places, set me apart.
We’d love to hear a story of resilience from your journey.
Yes, absolutely. Coming to the United States of America was a huge pivot. Almost 5 years ago the transition to the USA came with unforeseen challenges. Navigating a new environment in combination with creating a family and searching for my own purpose in life, wasn’t easy. Luckily we felt connected through the Ethiopian community that was very supportive during that time. We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

What’s a lesson you had to unlearn and what’s the backstory?
An underrated life skill I believe in current society is the ability to unlearn. Unlearn patterns, behaviors or habits that don’t serve the highest version of yourself. I noticed, coming from a dysfunctional family system left me with programming and conditioning that didn’t represent who I wanted to be. It didn’t align with how I wanted to show up on a daily basis. Growth demands the courage to admit you were wrong, about your beliefs, your choices and even your identity. Most people defend bad positions out of pride or unwillingness to introspect their inner world. They are attached to being right. Sooner or later, that comes with a cost. Most people would rather protect their ego than face the truth. Ego blocks evolution. Humility unlocks it!
On the other hand, pivoting fast will teach humility, holding a heart posture with curiosity and looking for Gods perspective that includes practicing forgiveness, repentance and taking accountability leads to exponential growth. It’s not about being right but getting it right. And that right there is wisdom.
Contact Info:
- Instagram: Verosa_Lelany
- Facebook: Verosa Lelany


Image Credits
Felix studios
Rick crank

