We’re excited to introduce you to the always interesting and insightful Tacye Tilitzky. We hope you’ll enjoy our conversation with Tacye below.

Tacye, thanks for taking the time to share your stories with us today Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

Imagine spending years building something you believe in, making every decision alone, second guessing yourself constantly and then sitting down with someone who, within an hour, makes you feel like of course you belong here. Of course your story matters. Of course the world needs to hear from you.

Entrepreneurship is lonely. People are out there making hundreds of decisions a day with no one to reality-check them, no one to remind them why they started, and a whole lot of fear about whether they’re doing it right.

When someone leaves a service feeling seen and heard. That is the moments I live for.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Maternity leave has a way of making you get really honest with yourself. When my son was born and I stepped away from my corporate job, I had something I hadn’t had in years, time to think. And the more I thought, the clearer it became: if I was going back to work, it had to be something that truly filled my cup.
So I dove all in. I launched Tacye Joy Creative while I was still home with my son, equal parts terrified and certain. TJC is coming up on its fourth birthday, and honestly? Those early days felt like every emotion at once. Is my knowledge good enough? Will people trust me? Am I really doing this? But I showed up anyway.
One of the first things I did was attend a YVR Creatives networking event. The women I met in that room are still some of my greatest friends and supporters to this day, the kind of people who genuinely show up for each other. That day taught me something I’ve built everything around since: community is everything.
Now the TJC team is made up of incredible women, a lot of them mothers, who work flexibly and show up fully, for each other and for our clients. We have grown a lot and now offer social media management, content creation, email marketing, blog writing and more, but what we’re really doing is becoming an extension of your business. We walk alongside our clients. We know their voice, their vision, their goals, and we protect all of it like it’s our own. Our clients are established founder who really want a relational, high-touch partner who brings clarity, structure, to their visibility. They want someone who gets it, the loneliness of building something, the fear of showing up online, the desire to be seen without feeling exposed. What sets us apart? We don’t just manage content. We become part of your team. And a lot of our clients stop being clients somewhere along the way, they just become friends. That’s what I’m most proud of. Not a metric. Not a milestone. The community the one that started in a room full of strangers and now shows up every single day in the work we do together.

What’s been the best source of new clients for you?

Instagram. And honestly, I think that says everything.

For the first few years of TJC, Instagram was it. No elaborate funnel, no ads, just showing up consistently, authentically, and in a way that attracted the right people. Most of the other pieces of my marketing strategy didn’t even exist until about a year ago.

And clients still found us. The right ones.

That’s not luck, that’s proof. When you show up online in a way that’s genuinely aligned with who you are and who you serve, you don’t have to chase anyone. The ideal clients come to you. They’ve already been watching, already been nodding along, already decided they trust you before they ever send that first message.

It’s exactly what we help our clients build, and we built it ourselves first.

Any advice for managing a team?

Listen. Really listen.

At TJC we are small but mighty, and honestly I think that’s exactly what makes us so strong. We’re not a corporation, we’re a family. And like any good family, when one person is having a hard day, the others pick up. No questions asked. Just people who genuinely care about each other.

I want to be clear about something, I’m not the boss. I lead, yes, but we work together. Every voice at the table matters and the best ideas don’t always come from the top because there isn’t really a top. That equality is something I protect fiercely it’s all about collaboration.

My biggest piece of advice? Put people in the spaces where they thrive. If someone voices that a task isn’t lighting them up, we shift. And nine times out of ten, someone else on the team loves doing exactly that thing. When you pay attention to what energizes your people and what drains them, everyone wins, your team, your clients, and your business.

I never want anyone on the TJC team to feel like they’re just filling a role. I am with them through every step. I want them to enjoy showing up every single day, because that energy is felt by every single client we serve.
I couldn’t do any of this without them. They truly fill my cup each and every day, and I hope they know that.

If you’re building a team, build it like a community first. The rest follows.

Contact Info:

• Website: https://www.tacyejoycreative.com
• Instagram: @tacyejoycreative
• Facebook: Tacye Joy Creative
• Linkedin: https://www.linkedin.com/feed/

Image Credits

wildhearts.brandphotography
danicruzphotography
diamondsedgephotography