We caught up with the brilliant and insightful Rodrigo Tasca a few weeks ago and have shared our conversation below.
Alright, Rodrigo thanks for taking the time to share your stories and insights with us today. Being a business owner can be really hard sometimes. It’s rewarding, but most business owners we’ve spoken sometimes think about what it would have been like to have had a regular job instead. Have you ever wondered that yourself? Maybe you can talk to us about a time when you felt this way?
From time to time, I think about how different my life would be if I had a regular job. Being a business owner can be stressful and at the end of the day every success and setback falls onto my shoulders. A couple months ago, I was feeling extremely burnt-out. I was traveling for work, had back-to-back shoots, and 2 editors ghosted me in the middle of projects with upcoming deadlines. Despite that not being in my control, it was up to me to edit those projects and produce the quality of work my clients were expecting. The most valuable lesson I ever learned was to “not make my problem, my clients problem” and as the business owner, it’s my responsibility to see things through.
Even with all the stress that comes with being a business owner – I’d never go back to a traditional 9-5. When I grind and go the extra mile for clients, it’s an investment towards my business – not somebody else’s. At the end of the day, when you work for someone else, you’re always expendable – no matter how hard you work. Being an entrepreneur and a business owner can be stressful, but it’s given me a life where I can pursue my passions, work with a purpose and travel wherever and whenever I want. It’s a privilege to be able to do something you love and I wouldn’t change it for anything.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’m Rodrigo Tasca AKA Drigo, I’m the owner and operator of Tasca Studios. We’re a video marketing agency specializing in YouTube strategies & Brand Videos for service based businesses. Our mission is to help companies boost traffic, increase sales and connect with customers. I started my career in New York City, not by going to film school, but from fulfilling my passion for video while working in the hospitality industry. After a few years of freelancing in NYC as a videographer, I decided to return to South Florida to start a video production agency, without any capital or prospective clients. I now also have a small but dedicated YouTube channel where I teach other videographers how to film videos and get clients.
What’s been the most effective strategy for growing your clientele?
I think the most effective way to grow your clientele is still word of mouth marketing, building a reputation as someone who gets the job done and having your clients become your “fans” and they talk about you to other business owners is the fastest way we have closed deals and built my business, we still have clients we landed 5 years ago sending us leads.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
It comes down to two simple things, customer service and over delivery. Now days customers have hundreds, if not thousands, of options to choose from. But customer service is something that many people don’t excel at, coming from a hospitality background I think that’s something we strive at Tasca Studios, I grew up working in a family business so I’ve had the experience to see how far that will take you. The next thing is “over delivery” and this can come in many ways, from how quickly you can respond to email or by going the extra mile for the client to make sure they’re getting what they want and need.