We recently connected with Rachel Sheffield and have shared our conversation below.

Rachel, thanks for joining us, excited to have you contributing your stories and insights. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

One of the most impactful ways we express our appreciation at Rachel Designs is by actively demonstrating our commitment to our clients beyond the completion of a project. We firmly believe in building strong, enduring business relationships and fostering a sense of community among our clients and customers.

Here’s a scenario that illustrates our approach: Once we’ve designed a logo, custom graphics, or any other graphic design services, and crafted a brand identity for a client, our commitment doesn’t stop there. We go the extra mile by immersing ourselves in their world, delving into their website and social media channels. This deep dive helps us gain a personal understanding of their products and services.

Now, here’s what sets us apart and why it’s so special: When we stumble upon a product or service that resonates with us, we take genuine action. We become customers ourselves. This isn’t just a transaction; it’s a heartfelt gesture of support. We purchase their product or service, and we do so with enthusiasm and authenticity.

But we don’t stop at making a purchase. We leverage our platform to promote our client’s offerings on our social media pages. We share our experiences and encourage our followers to join in, follow our client’s journey, and support their business. It’s a genuine, heartfelt endorsement that goes beyond the typical business-client dynamic.

Now, let’s talk about why this approach is so significant. It’s about creating a lasting connection based on authenticity and appreciation. When our clients witness our post on social media showcasing their product or service, it’s a powerful moment. They don’t just see a business transaction; they experience firsthand our unwavering support and belief in their brand.

Our clients must feel a deep sense of validation and camaraderie. They understand that we’re not just designers; we’re partners invested in their success. This action conveys a sense of trust and solidarity that goes a long way in building lasting business relationships.

Our philosophy centers around collective growth and uplifting everyone as we continue to grow ourselves. Networking isn’t just about exchanging pleasantries; it’s about creating a community of entrepreneurs and creators who genuinely care about one another’s success.

At Rachel Designs, our core values revolve around creativity, happiness, and compassion. By actively demonstrating our appreciation through tangible actions, we don’t just strengthen our business relationships; we contribute to a network that thrives on collaboration, support, and shared success.

In essence, we believe that every gesture of support, no matter how small, plays a part in fostering a culture of collective growth and empowerment within the business world.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Rachel, a fabulous passionate graphic designer based in Katy, Texas. My journey into the world of art and design began with a curious spark in Eutaw, Alabama. It all started when I discovered my talent for illustrating beloved cartoon characters, igniting a passion that I couldn’t keep to myself.

To refine my skills, I delved into self-education, immersing myself in the fundamentals of drawing. This journey led me to pursue higher education in art, moving to Ann Arbor, Michigan, in 2012. I embarked on this path after completing my GED program, setting the stage for my college journey.

In 2014, I started college at Washtenaw Community College, where I encountered mentors and peers who played crucial roles in shaping my destiny. Their unwavering belief in my potential was a driving force during challenging times.

In December 2015, I made a life-changing decision to move to Houston, Texas, to reconnect with my family. There, I joined Lone Star College-CyFair’s Graphic Design program. Despite the pandemic’s challenges, I earned my Associate of Applied Science (AAS) in Visual Communication Graphic Design in May 2020.

Rather than taking the traditional route of job hunting, I founded my own Graphic Design Business, Rachel Designs, in May 2020. Since then, we’ve served a diverse clientele, designing everything from logos to websites.

Our work has gained recognition in various publications and on radio shows, reflecting the milestones we’ve achieved. Also, our consistent presence on social media landed us a Brand Ambassador opportunity for Lone Star College-CyFair CyFest 2023 event. Rachel Designs embodies the belief in collective growth, emphasizing creativity, happiness, and compassion.

What sets us apart is our unwavering dedication to these principles, and we continue to evolve on this incredible journey.

What do you think helped you build your reputation within your market?

My reputation within the market has been built on a foundation of authenticity and unwavering consistency. I firmly believe in showing up as my true self each day, and this commitment has been instrumental in establishing trust and credibility among my audience.

Consistency is a key pillar of my approach. I make it a point to post daily, offering content that is not only helpful or entertaining, but also relatable to my audience’s needs and interests. By consistently delivering value, I’ve been able to foster a sense of reliability and dependability that clients and followers can count on.

Furthermore, I hold myself to the highest standard when it comes to keeping promises. Being impeccable to my word is a core principle of my work ethic. Clients and partners can trust that what I commit to will be delivered, and this has greatly contributed to my reputation as a trustworthy professional.

But it’s not just about transactions; it’s about the people. I firmly believe in treating everyone with love and kindness. Going the extra mile to assure clients and followers that we are accessible and genuinely care about their needs has been paramount. This approach creates a sense of connection and fosters lasting relationships.

In summary, my reputation in the market has been cultivated through authenticity, consistency, reliability, and a deep commitment to treating others with care and kindness. These principles are at the heart of my brand, and they have been instrumental in building a strong and positive reputation within the market.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding aspect of being an artist or creative is the incredible opportunities that come our way. It’s truly fulfilling when companies and remarkable individuals discover our work and express a desire to collaborate with us. Whether it’s receiving exciting products to work with, invitations to join meaningful events, or the chance to be a part of inspiring projects, these opportunities are a testament to the power of creativity and the positive impact we’ve made on social media.

Our commitment to creativity and the authenticity we bring to our work have attracted like-minded individuals and organizations. It’s immensely gratifying to see our creative endeavors not only resonate with our audience but also open doors to new and exciting ventures. These collaborations and partnerships not only enrich our creative journey but also allow us to contribute our unique perspective to the world.

In essence, the most rewarding aspect of being an artist or creative is the ability to connect with others through our work, to inspire, and to be inspired in return. It’s a constant source of motivation and a reminder that creativity knows no bounds.

Contact Info:

• Website: https://www.racheldesigns.org
• Instagram: https://www.instagram.com/_racheldesigns_/
• Facebook: https://m.facebook.com/designsbyrachels/
• Linkedin: https://www.linkedin.com/in/rachelsheffielddesigns
• Twitter: https://twitter.com/_racheldesigns_
• Youtube: https://www.youtube.com/c/RachelDesignsvideos
• Redbubble: https://www.redbubble.com/people/DesignsbyRayS/shop
• Pinterest: https://www.pinterest.com/Designsbyrays/
• TikTok: www.tiktok.com/@racheldesigns

Image Credits
Rachel Sheffield Placeit Redbubble Kelvin Merrill