We’re excited to introduce you to the always interesting and insightful Kiera Malowitz. We hope you’ll enjoy our conversation with Kiera below.

Hi Kiera, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

I did not wake up one morning with a perfectly packaged business idea. Decluttered™ was born from lived experience, from walking through seasons of life that felt heavy, layered, and overwhelming.

For years, I watched how clutter was not really about “stuff.” It was about transitions. It was about grief. It was about growing families, aging parents, divorces, moves, burnout, reinvention. The physical environment was simply the place where all of that emotion quietly accumulated.

Having a father who struggled with keeping things created a great deal of stress for the people around him. That experience shaped me. When I walk into a room now, I can see what it costs someone emotionally to live in that space.

The turning point came when I realized how many capable, intelligent, successful people were quietly struggling behind closed doors. They were not lazy. They were not disorganized by nature. They were overloaded. They were navigating life transitions without support. And there was so much shame wrapped around that.

Professional organizing existed, of course, but I did not see many businesses talking about the emotional weight of clutter. I did not see many that approached it as a form of support during life’s harder seasons. I knew there was room for something more human.

The logic behind starting the business was actually very practical. Life transitions are not rare. They are constant. Moves, renovations, babies, downsizing, career changes. In every one of those moments, people need structure and support.

What felt unique, and still does, is the way we approach it. We do not just organize. We stabilize. We step into high stress moments with professionalism and calm. We create systems that are sustainable, not Pinterest perfect. We protect privacy. We move at the client’s emotional pace.

I knew this was worthwhile the first time I saw a client physically exhale in their own home. That moment, when someone feels relief instead of pressure, is when I understood this was not just a service. It was life changing.

What excited me most was building something that honored both efficiency and empathy. A business that could be structured and scalable, but never lose its heart. A company where the team shows up not just to sort and label, but to truly support someone. Because at the end of the day, this work is not about containers or labels. It is about relief. It is about helping people feel steady again in their own space.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am the founder of Decluttered™ Us, a professional organizing company that helps people create functional, sustainable spaces during times of transition. We help people across the Dallas-Ft Worth, Texas area as well as Connecticut, Rhode Island and Massachusetts. I am also a mother of three, including twins. Long before I became a professional organizer, I turned to decluttering as a form of therapy during a difficult season of life that included pregnancy loss and later caring for my father in the final years of his life. After he passed, I helped go through his home and experienced firsthand how emotionally heavy and overwhelming that process can be.

While we love to make spaces look beautiful, organizing is not about perfection. It is about restoring a sense of control when life feels uncertain.

Today our team provides decluttering, home organizing, packing and unpacking for moves, and relocation support. What sets us apart is our balance of structure and empathy. We create systems that are realistic and maintainable, and we approach every home with discretion and respect.

I am most proud of building a company that combines operational excellence with emotional awareness. Decluttered™ is not about picture perfect spaces. It is about helping people feel steadier and more supported inside their homes.

What’s been the best source of new clients for you?

The best source of new clients for Decluttered™ has been word of mouth and personal referrals. Because this work often involves sensitive or life transition moments, trust is extremely important in the decision to hire a professional organizer.

In addition to personal referrals, our presence on Google has been very meaningful. Our reviews help tell the story of the client experience and serve as an important trust signal for people searching for organizing support in their area. We actively encourage satisfied clients to leave feedback because the reviews reflect the professionalism, care, and impact of the work our team does in client homes.

Many new clients discover us after reading Google reviews from people who have gone through similar life situations. Seeing real experiences shared publicly helps reduce hesitation and gives prospective clients confidence in reaching out.

Any advice for managing a team?

Managing the team at Decluttered™ includes a strong investment in professional development and team culture. I believe that high quality service comes from high quality training, so I prioritize structured professional team training to ensure our organizers feel confident, skilled, and prepared for the variety of situations they encounter in client homes.

In addition to training, I try to build morale through small, meaningful team incentives that recognize effort and performance throughout the year. These are not only about outcomes but also about showing appreciation for the day to day professionalism, patience, and care the team brings to their work.

I also host an annual team gathering where I intentionally set aside time to celebrate the team and express how much their work matters to me and to the clients we serve. I want the team to know that their contribution is seen and valued beyond project metrics. Creating moments of appreciation is important because the work we do can be both physically and emotionally demanding, and feeling supported helps sustain long term morale.

Overall, my goal is to invest in the team not only as employees but as professionals and as people, because strong client experiences are built on a foundation of well supported and respected team members.

Contact Info:

• Website: https://www.decluttered.us/
• Instagram: https://www.instagram.com/decluttered.us/
• Linkedin: https://www.linkedin.com/in/kiera-malowitz-57ab7b6/

Image Credits

Some photos taken by Becky Branch Photography