Alright – so today we’ve got the honor of introducing you to Juliana Meidl. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Juliana thanks for taking the time to share your stories and insights with us today. Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?

This is such a great question. I am happier as a business owner—but that doesn’t mean I don’t have moments where I think about what a “normal” job might feel like.

The last time that thought really hit me was during a particularly intense stretch of projects. We were in the middle of multiple full-home jobs at once, including a move where we were packing one house while simultaneously preparing to unpack and fully set up another. It was long days, a lot of physical work, constant decision-making, managing the team, communicating with clients, and making sure every detail was executed at a high level.

I remember one night getting home completely exhausted—physically and mentally—and still having a list of things to follow up on. Emails, sourcing product, scheduling, planning the next few days. It felt like I couldn’t fully “turn off.” And in that moment, I had that fleeting thought: what would it feel like to just clock out at the end of the day and be done? To not carry the weight of every decision or every outcome?

But almost just as quickly, I realized that what makes it hard is also what makes it meaningful. I care deeply about the work, the clients, and the experience we’re creating. There’s a level of ownership and pride that comes with building something of your own that you just don’t get in the same way with a traditional job.

What I’ve learned is that those thoughts usually come up when I’m at capacity or need to reset boundaries—not because I actually want a different path. It’s more of a signal to step back, delegate, or create better balance.

At the end of the day, I wouldn’t trade it. Being a business owner has given me a sense of purpose, creativity, and fulfillment that outweighs those challenging moments. And even on the hardest days, I know I’m building something that’s truly mine—and that’s incredibly rewarding.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

I’m the founder of Serenity At Home, a home organizing business in Metro Detroit focused on helping busy families create spaces that feel calm, functional, and truly supportive of their everyday lives. I started this business out of a lifelong passion for organization and a deep understanding of how much our environments impact our stress levels, routines, and overall well-being. What began as helping friends and family quickly grew into a full-service business as I saw firsthand how transformative thoughtful organization can be.

Today, we offer a range of services including decluttering, home organization, packing and unpacking for moves, and system design for everything from pantries and closets to garages and entire homes. Our goal isn’t just to make spaces look beautiful—although that’s certainly a bonus—but to create customized systems that are practical, sustainable, and tailored to each client’s lifestyle.

Many of our clients come to us feeling overwhelmed, whether it’s due to a move, a busy season of life, or simply not having the time or strategy to get organized. We step in to remove that stress by not only transforming their spaces, but also giving them clarity and a sense of control in their homes again. One of our most impactful services is unpacking—clients are often amazed that they can move into a new home and have everything fully set up and organized within just a few days.

What sets us apart is our highly personalized approach and our focus on both function and aesthetics. We take the time to understand how each client lives in their home and design systems that truly work for them long-term. We also bring a thoughtful, elevated design perspective so spaces feel cohesive and intentionally put together—not just organized, but beautifully livable.

What I’m most proud of is the trust our clients place in us and the long-term relationships we’ve built. Many of our clients come back to us for multiple projects or work with us through different seasons of life, which speaks to the impact of what we do. At the end of the day, our work is about more than organizing—it’s about creating a sense of ease, calm, and confidence in the place people should feel it most: their home.

What do you think helped you build your reputation within your market?

I believe our reputation has been built on a combination of consistency, trust, and results. From the beginning, I’ve been very focused on delivering a high level of service and creating systems that truly work for our clients—not just in the moment, but long after we leave.

A big part of that has come from word-of-mouth referrals. When you’re working inside someone’s home, often during busy or even stressful seasons like moving, there’s a high level of trust involved. We take that seriously, and our clients feel that. Many of our projects come from repeat clients or referrals, which has been incredibly meaningful and a key driver of our growth.

We’ve also been intentional about showcasing our work and educating our audience. Sharing real transformations, practical tips, and behind-the-scenes content has helped people understand not just what we do, but the value of it. It’s allowed us to build credibility and connect with clients who are ready to invest in their homes and their routines.

Ultimately, I think what has helped us stand out is our ability to combine function with a polished, elevated aesthetic, while keeping the client experience at the center of everything we do. When clients feel taken care of and see real, lasting results, that’s what builds a strong reputation.

Do you have any insights you can share related to maintaining high team morale?

For me, it starts with creating a team culture built on respect, clarity, and shared purpose. In this line of work, our team is often in fast-paced environments, working long days and navigating physically and mentally demanding projects, so it’s essential that everyone feels supported and valued.

One of the most important things is clear communication—setting expectations upfront, making sure everyone understands their role, and creating space for feedback. When people feel confident in what they’re doing and know their voice is heard, it naturally builds trust and morale.

I also believe in leading by example. I’m very hands-on in the business, and I think it makes a difference when your team sees you working alongside them and holding yourself to the same standards. It creates a sense of unity and mutual respect.

Recognition is another big piece. Taking the time to acknowledge hard work, celebrate wins—big or small—and show appreciation goes a long way. This work is very detail-oriented, and our team takes a lot of pride in what they do, so making sure that doesn’t go unnoticed is key.

Finally, I try to create an environment where people genuinely enjoy coming to work. That means fostering a positive, supportive atmosphere, but also being mindful of balance and making sure the team doesn’t feel burned out.

When people feel respected, appreciated, and part of something meaningful, that’s when you see the strongest performance and the highest morale.

Contact Info:

• Website: https://www.serenityathome.org/
• Instagram: https://www.instagram.com/serenityathomedetroit/
• Facebook: https://www.facebook.com/SAHDetroit/
• Linkedin: https://www.linkedin.com/in/juliana-meidl-6165b51b5/