We were lucky to catch up with Jason Brown recently and have shared our conversation below.
Hi Jason, thanks for joining us today. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?
I’ve always been told that business owners make up the 1%. I never knew what that meant or why until I started my own business with no experience, no capital, no clue what I was doing. The one thing I did know at the time was that I could not continue making someone else money off the knowledge and experience I gained in my profession. That was many years ago when I decided to go off on my own and it has been a journey to say the least. So many great things come along with owning your own business, but there are those days that periodically find their way into my mind thinking “wouldn’t it be nice to just be done at 5pm, get that steady paycheck, and have my weekends back.” They definitely spring up during months when sales are down, expenses are up, nothing seems to be going my way, and I don’t have an answer why. But one thing you learn to do well as a business owner is weather the storms, and you will have a lot of them. You become numb to stress and learn to function with it and use it to keep you moving forward.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I really had a passion to treat individuals in pain without the narcotics and traditional methods of medicine that has been the go too for so many years. I took my background in kinesiology and biomechanics and developed a system of protocols that help our clinic get to the root of the pain and use the latest technology that fights off inflammation and restores range of motion within a few sessions. The result was the development of a whole new pain therapy clinic that is one of a kind. Texas Muscle Activation has become one of the leading pain therapy clinics in the North Texas area seeing patients from all walks of life and professions. In many cases, we have become the last resort for people trying to avoid surgery. I’m proud of the continued progress we continue to make with our patients each year, finding effective ways to get people back to enjoying life pain-free.
Any advice for growing your clientele? What’s been most effective for you?
Customer service and getting results with our patients. If they have a great experience at your location, they will tell 10 people, if they have a bad one, they will tell 20. Patient referral has been one of the biggest assets that has contributed to our success. You have to have an effective product, a productive team, and a moral compass of ethics to your business.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
We are a small but effective pain therapy clinic. At the end of the day, people have many choices where they can take their business, so we have to be at the top of our game at all times. At Texas Muscle Activation we have a very talented team that doesn’t take the traditional approach to treating pain, we look for the one link that is causing it instead of masking it. Being consistant with our patients, we find they call us first because they know we get results in 6 days, not 6 weeks. You have to have a product that works and not one that is just a little different than everyone else’s, it has to be effective and the team has to be committed to make it work. People will identify your product name with the experience they have in your facility, so make it count.