We were lucky to catch up with Jason Berv recently and have shared our conversation below.
Hi Jason, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?
We’ve started several organizations and have always taken the name very seriously. When it came to our current company, Blue Dot Coaching, we took a more playful approach.
The background is that for a while we each had our own solo practice – one in personal and executive coaching, and the other in equine facilitated coaching. We often referred clients to one another. Then one day 4 years ago we realized how silly that arrangement was, and decided to merge our operations and create a new partnership entity. Which, of course, needed a new name.
About this time, we were on vacation with our teenage boys. The older boy had recently gotten his drivers’ license, and so we decided that for all the driving during the week, the boys would be in front, and we would ride in back. We spend time every year in a rural spot in the Pacific Northwest where there is very limited, if any, cell phone coverage. So we handed our younger son, who was in the passenger seat, a paper map to help navigate.
After a long pause, he said “I see on the map where we want to go, but how do I know where we are?”
We cracked up, realizing that without the “blue dot” from the navigation apps on his smartphone, he had no idea where he was. And also no idea how to get where he wanted to go.
So, right then and there, our new company got its name. Blue Dot Coaching. We help people figure out where they are and how to navigate to where they want to be in life. We help people discover their “inner GPS,” the reliable guidance system that’s always available if we know where to look.
Jason, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
At Blue Dot Coaching, we offer individuals and couples a refreshing, and refreshingly simple, approach to finding enjoyment in their lives, work, and relationships, and tapping into their own wisdom to find clarity, insight, and reliable direction.
Our clients work with us on Zoom, and whenever possible, join us in the mountains of Crested Butte for a 4-day life-changing retreat.
We are very proud of the lasting results and happiness we help our clients achieve, and the warm relationships that we continue to have with so many of our former clients.
Where do you think you get most of your clients from?
The results our clients experience are so profound and noticeable by those around them, that inevitably someone asks about the changes they’ve seen in this person. And when people hear from our clients that our approach was instrumental in realizing these changes, their curiosity grows and word travels fast that we care deeply for our clients and that we get life-changing results. This has led to a steady pipeline of word-of-mouth clients from all around the country and occasionally abroad.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
We took a big risk when we decided to have more alignment between our coaching philosophy and our pricing philosophy. We weren’t sure how it would be received, or if it would even work. But the response has been great, and always provides a wonderful opening for deeper discussion. Here’s what we came up with:
“At the heart of what we share with our clients is the understanding that we create our experience of life, rather than life happening to us. One implication of this understanding is that we all experience money differently, based on the thinking we have about it.
One of the prevailing approaches to fees amongst our peers and colleagues is to charge what we think we’re worth. This makes sense on a lot of levels, although having seen the life-changing nature of our work, we think most people would balk at what we know a massive change in perspective is really worth. So that’s not our approach.
We lovingly choose to work with clients from a wide range of financial circumstances. And so choosing one price for our services doesn’t strike us as equitable, fair, or kind.
We have chosen instead to take an innovative approach that we like to think of as “how much are you worth?” (or with some clients, “how much is your marriage worth?”) Life coaching is an investment in yourself. And we hope you feel that you are worth investing in. How big of an investment you are ready to make is a personal decision. We prefer to work with people who are ready to commit to themselves, and make an investment that may feel at the edge of one’s comfort zone.
This translates into custom pricing for you, and we won’t judge you for what makes sense for you and your circumstances. If $2000 feels like a big commitment, then that’s what we hope you’ll invest. And if $10,000, $25,000 or $50,000 is what it takes for you to be all in, then that’s your price. Regardless of what you choose to pay, once you make a commitment, we’ll give you our best and will do all that we can to support your transformation.
The unconventional nature of this approach is our first step into coaching, and we welcome a conversation with you to help you determine a fee that feels good and offers just the right amount of risk. Thanks for opening your mind to this uncommon approach. Once we’ve agreed on your investment, we’ll send you an invoice and schedule your first session.”
- Website: www.BlueDotCoaching.org
- Instagram: @bluedotcolorado
- Facebook: https://www.facebook.com/BluedotCB
- Youtube: https://www.youtube.com/channel/UCUFx2cXzSlSqUsCKyTXUewQ/featured