Alright – so today we’ve got the honor of introducing you to Guanesha Motley. We think you’ll enjoy our conversation, we’ve shared it below.
Guanesha, thanks for taking the time to share your stories with us today. What’s the backstory behind how you came up with the idea for your business?
When the pandemic started back in March 2020 due to Covid-19, I was furloughed from my job as an office coordinator. During this time, businesses were shutting down and everyone was forced to stay at home. The government was providing unemployment benefits for those who couldn’t work, and from time to time, people would come to me for help with filling out their unemployment applications. Since I was in middle school, my friends and family would come to me for help with writing tasks, resumes, job applications, and more. I’ve always been intelligent, well organized, tech savvy, and helpful. Due to how Covid-19 drastically changed life as we know it, I was at home for about 6 months doing little to nothing. As someone who thrives off of productivity, this was not something I could continue doing for too much longer. In addition to taking on a job as a customer support representative working from home in September 2020, I decided to launch my virtual assistant business, Elegant Exec, in November 2020. I thought, why not continue helping others, but also aim to become a successful business owner while I’m at it?! I knew this was a worthwhile endeavor because I have a passion for helping others, and I enjoy the administrative side of things. Not everyone has the time, patience, level of creativity, or the ability to do certain administrative tasks so I knew I would be able to help out a lot of people and potentially change lives. I would say that right there is what excites me most.
Guanesha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Guanesha Motley, and I am 26 years old. I would describe myself as someone who is determined to succeed. I enjoy helping others and making a difference. I currently work full time for the Children’s Hospital in addition to going to college full time to acquire my business degree, and running my virtual assistant business. Before I decided to start my own business, I already provided administrative services for others from time to time, but normally I would do it at no charge and I didn’t really take it as anything that serious. It took a time where I felt unproductive to push me to realize how talented I really am and how much more my skills are worth. My business currently offers social media management services, email management services, resume/cover letter services, content creation services, data entry services, internet research services, and more. My goal is to help business owners, entrepreneurs, and young professionals avoid stress and burnout. I take pride in my ability to quickly adapt to my clients’ needs and successfully provide results. I consistently show up for my clients and take the initiative to help them reach their goals in any way I can. I feel that this is what sets me apart from others. I am most proud of how I have consistently showed up for my business since the start. I have maintained the motivation to keep going no matter what. For any potential clients, I just want to say if you trust me as your virtual assistant you won’t regret it. I am dedicated to what I do, and I effectively get the job done.
What’s worked well for you in terms of a source for new clients?
The best source of new clients for me has been networking and client referrals. Networking on social media through business groups on Facebook has helped me gain new clients, and it consistently helps me with gaining followers on Instagram. Client referrals have resulted in me gaining new clients as well.
Any insights you can share with us about how you built up your social media presence?
My social media presence was built on consistency. It’s always been important for me to stay active on social media and use it to promote my business. Social media helped me build an audience by networking through business groups on Facebook, paid advertising through Instagram, and sharing my services on my personal social media accounts. Some advice for those just starting to build their social media presence would be to consistently promote your products/services whether you have an audience or not. Even when you think your content isn’t being seen, it is.