Alright – so today we’ve got the honor of introducing you to Garth Voisin. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Garth, thanks for joining us today. Let’s kick things off with talking about how you serve the underserved, because in our view this is one of the most important things the small business community does for society – by serving those who the giant corporations ignore, small business helps create a more inclusive and just world for all of us.
For years skin care companies have been ran and owned by European and white owners, providing skin care for everyone without paying particular attention to Multicultural skin types and to be even more specific Men of color. 2 Percent Inc focuses on just that, multicultural skin and Men of color. Co owned by a black man and black owned in todays world may not seem like they go together, however they do. Serving our community by providing skin care for our type of skin is very important to us, getting feedback on how the product makes their skin smile reflects our mantra of “making skin smile.” Redesigned, we took an old product and gave it a fresh new life. The idea behind it is to educate and show the importance of skin care and overall self care, with it not being a Man or Woman thing but something we all need.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
The Marketer- “I wanted to fill a void. Solve a problem. Our 2 Percent All Natural Body Butter takes away the lengthy routine that most guys like myself don’t have time for. With long days and nights when it’s time to RELAX I want to shower and do just that, Relax. This product does that for me. Who has time for those lengthy skin care routines? Not me. Designed for the Man who wants to take care of his skin but doesn’t really have the time. Minimal Time, Maximum Results.
“Making Skin Smile.” This specific line was created with the busy black man in mind. A way to relieve all the stress of having to take away from time they we already feel as though we don’t have. Personally I use the product on a daily basis and can’t express just how much it make my skin feel,especially after a long day of juggling so many different things. This black owned business hopefully will help others in the community understand the need and importance of taking care of their skin and themselves. Loving the feedback from the Men on this particular line and to see just how much of an impact it makes simply make me smile.
What do you think helped you build your reputation within your market?
TRUST! I’ve been on my particular journey for some time now, from modeling to being in the fitness industry and the one thing I’ve been able to be is myself. My audience know that I’m authentic and relatable as I’ve been sharing my journey with them for years and shown not just the ups but the downs of the journey itself. Ever heard the saying people buy from people they like, we we say “people buy from people they can trust.” This we take very seriously with both our personal brand and our product. Wouldn’t have it any other way.
Any advice for growing your clientele? What’s been most effective for you?
We have created a VIP community. Those who started off with us and purchased products from the launch have been added to our VIP community and have access to products not yet released. We love our VIP members because they took a chance on us at the beginning so it’s our way of showing that appreciation and rewarding their loyalty and support. All VIP members have access before the public especially since all products are made in limited quantities. They’re all very important to us. It’s our job to show them that. 
Contact Info:
- Website: https://2percentincllc.com/
- Instagram: 2Percentinc
- Facebook: 2Percentinc