We caught up with the brilliant and insightful Evan Williams a few weeks ago and have shared our conversation below.
Alright, Evan thanks for taking the time to share your stories and insights with us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.
I would say there was a significant amount of risk when I invested all my personal funding into establishing the Kareless business. It’s not like I have a lot to start up capital but every dollar I had I worked for personally. So that made it a hard decision. Ultimately my dedication to be in self-employed was the most important thing and that thankfully got me through all the hurdles and set backs. Started this brand back in 2012 and I’m so thankful to say we have hit our 10 year mark. And even better yet I’m confident this is only the beginning! I truly aspire to make this brand outlive me and become a household name for generations to come.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Kareless is all about living life to the fullest! Embracing your hobbies and unique interests. KARE LESS LIVE MORE!! Life is incredibly too short and I think people spend too much time second-guessing themselves and what they wanna do with their life. Whether it’s your career or just your side time hobby I think it’s extremely important we focus on what makes us happy and what adds the most value to our life. Whether it’s extreme sports or unique forms of art I think Kareless can relate to almost any passion that is not understood by most. Me personally I have always been into modified cars, specifically love drift cars and all extreme sports. Most see that’s and think it’s either to risky or silly to tear up a good condition vehicle. But to me it’s so much more than that! It’s enjoying the vehicle to its full potential. It’s pushing the limit and defining what’s normal. It’s being able to do what most see isn’t possible.
Let’s talk about resilience next – do you have a story you can share with us?
One of the hardest parts of our job is how often we have to do on site activations at outdoor venues that always have inconsistent weather. It could be 110° in the Texas sun or 20° windy with a chance of rain. Whether it’s a flash flood or a hail storm we have truly seen every possible scenario. I’m so thankful to have a killer team that is supportive and always willing to do whatever it takes. The in person events are so effective for growing our following but on the flip side can be a true test of our commitment. 12-14 hours days back to back completely outside with limited resources ( bathrooms – food / drinks – even down to shading ) really can test your love and passion for any job.
Any insights you can share with us about how you built up your social media presence?
Social media is forever a changing platform so it’s a little difficult to keep up with considering it’s changing daily. Whether it’s a new platform or just general updates there’s no one set formula. My main suggestion would be the importance of collaborating with other people in your industry. Never seeing anyone as a threat and only a new potential partner to grow it. It’s so unfortunate how often people are intimidated by the idea of collaborating with other people in their industry.
- Website: Kareless.com
- Instagram: Kareless
- Facebook: Kareless
- Twitter: Kareless1
- Youtube: KarelessTV
- Other: TikToc @KarelessTV