We’re excited to introduce you to the always interesting and insightful Dmytro Hrytsenko. We hope you’ll enjoy our conversation with Dmytro below.

Alright, Dmytro thanks for taking the time to share your stories and insights with us today. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?

My album art business grew from a low-budget side hustle to premium commissions through two things: relentless consistency and smart positioning.
I posted daily/near-daily on Instagram/X—process videos, breakdowns, client wins, mockups—building recognition and trust over years. No shortcuts, just showing up.
Once I had a solid portfolio, I repositioned hard: raised prices 3–5×, dropped cheap gigs, curated only high-end work, branded as a premium specialist for storytelling-driven covers and artist branding. Targeted outreach to aligned mid-tier artists/labels sealed it.

No hacks—just steady output + deliberate shift to premium. It’s slow, but it works.

Dmytro, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Dmytro, the founder and lead designer behind Tezz Cover Art—a specialized graphic design agency focused on visual packaging for music artists and releases.
I got into this world simply because I was passionate about both Photoshop and music. What started as messing around with edits for fun (and my own tracks or friends’ projects) quickly turned into a full craft. I saw how crucial strong visuals are in today’s streaming era—where a tiny thumbnail can make or break whether someone clicks play—so I dove deep into album art, branding, and motion visuals.
Today, Tezz Cover Art provides premium services like:

Custom album covers, mixtape/single artwork, and EP visuals
Artist branding (logos, visual identities, color systems)
Motion graphics, animations, lyric videos, and teaser concepts
Premade covers (with quick customization) for faster releases

I solve real problems for musicians: helping your music stand out in crowded playlists, building a cohesive brand that supports long-term growth, avoiding generic or low-effort designs that get scrolled past, and turning releases into intentional visual stories that attract fans and streams.
What sets me apart? Years of consistency (5+ years, 1500+ clients served), a focus on premium positioning (storytelling-driven, high-concept work over quick cheap fixes), expertise in motion + cinematic styles (especially trap/hip-hop vibes, with concepts for big names like NBA YoungBoy or King Von-inspired pieces), and a client-first approach—free consultations, clear communication, and visuals built for streaming thumbnails + full branding.

I’m most proud of evolving from hobbyist edits to a go-to for serious artists/labels, seeing clients’ releases pop off because of the visuals, and building a recognizable style that’s intentional, moody, and growth-oriented.

Can you open up about how you funded your business?

No initial capital at all—just bootstrapped from zero.
I started Tezz Cover Art with my existing laptop, Photoshop, and free Instagram as my only “storefront.” First gigs were $20–50 customs from DMs. Every payment went straight back in: better assets, skills, or basics like a domain.
Tough times? Yes—weeks with no clients, grinding on ramen, no safety net, no loans/ads/investors. Growth came purely from consistent posting, fast delivery, and reinvesting every dollar earned.
Lesson: You don’t need funding to start a creative service like this. Skills + free platforms + hustle = first revenue, then momentum. That’s how it began.

Let’s talk about resilience next – do you have a story you can share with us?

One of the hardest moments: a brutal 2–3 month stretch with zero new clients—no DMs, no revenue, bills stacking up, and serious doubt creeping in.
I still believed in the vision: premium, storytelling visuals that help artists stand out. So I refused to stop.
Kept posting daily mockups and breakdowns, refined my style, studied top designers, cold-pitched a few aligned artists, and over-delivered for past clients.
No quick fix—just stubborn consistency. Eventually the inquiries returned, small gigs turned into bigger ones, and that drought made me tougher and more premium-focused.
Resilience lesson: Keep showing up and delivering value even when nothing’s coming back. The turnaround happens—but only if you don’t quit

Contact Info:

• Website: https://tezzcover.art/
• Instagram: https://www.instagram.com/tezz.coverart/
• Linkedin: https://www.linkedin.com/company/tezz-cover-art
• Twitter: https://x.com/TezzCoverArt
• Youtube: https://www.youtube.com/@tezz1503