We’re excited to introduce you to the always interesting and insightful Asia Scurry. We hope you’ll enjoy our conversation with Asia below.

Alright, Asia thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I didn’t wake up one day with a full business plan and investors lined up. I started with a skill and a feeling.
I’ve always been creative. Designing came naturally to me. I was the person people asked to make flyers, edit photos, create logos, or make something “look better.” At first, it wasn’t a business ,it was just me helping people as well as being creative enough to do it myself rather pay for it.

One day I realized something important:
If people keep coming to you for something… that’s not a hobby. That’s value.

That realization was my spark.
I started thinking about what it would look like to turn my creativity into income after one of my boss friends by the name of Star Ericka (Orlando’s Top Credit repair specialist) mentioned I definitely should while teaming up with me to produce work for her mentees in credit repair. I didn’t know everything yet but I knew I was good at what I did, and I knew businesses needed branding.

The biggest thing I had to figure out wasn’t design, it was mindset. Moving from “helping people” to understanding that my creativity and strategy had measurable value.

As I grew, I leaned deeper into marketing strategy studying audience psychology, positioning, analytics, and campaign structure. I didn’t want to just create visuals honestly I wanted to create brands that generated revenue.

There wasn’t one big turning point. It was consistency. Showing up before I felt fully ready. Learning while building and Refining my systems.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a graphic designer and marketing strategist who helps entrepreneurs build brands that are both visually elevated and strategically positioned.

I got into this industry naturally. I’ve always been creative, and people would often come to me for logos, flyers, and branding help. Over time, I realized many business owners didn’t just need design they needed direction. They had great products and services but lacked clear positioning, cohesive branding, and a strategy to attract and convert the right audience.

Today, I offer branding development, website design, marketing strategy, campaign creation, and content direction.

I’m most proud of the impact my work has on my clients’ confidence. When their brand finally matches their vision, everything shifts how they show up, how they sell, and how they grow.

At the core, my brand is about execution, elevation, and building something that lasts.

What do you think helped you build your reputation within your market?

I believe my reputation was built on consistency and results. I treat my brand like a brand and not just a side hustle. I showed up consistently online, shared valuable insights about marketing and branding, and positioned myself as more than a designer. I educated while I created. I’m big on communication, clarity, and execution with my clients so word of mouth played a huge role. Referrals came from clients who saw real transformation in their businesses visually and financially. That trust compounds over time. I’m always intentional about delivering that every time.

What’s a lesson you had to unlearn and what’s the backstory?

One of the biggest lessons I had to unlearn was the idea that talent alone is enough.

When I first started, I believed that if I was good at design, clients would automatically come and stay. I thought creativity would carry everything. But I quickly realized that skill without structure leads to burnout. I was undercharging, over-delivering, and saying yes to everything because I felt grateful just to have clients.

I had to unlearn the “just be thankful for the opportunity” mindset and replace it with “I provide value, and value deserves compensation.”

Another lesson I had to unlearn was perfectionism. In the early stages, I would overthink launches, delay posting, or keep tweaking things because I wanted everything to be flawless. But perfection delays growth. Momentum builds businesses, not perfection.

I also had to shift from thinking small. In the beginning, I saw myself as someone who “makes logos and flyers.” It took time, experience, and studying marketing deeply to understand that I wasn’t just creating visuals, I was shaping perception, positioning, and profitability. That mindset shift changed everything.

Contact Info:

• Website: https://Hazeebrandingco.com
• Instagram: Hazee Branding Co
• Facebook: Asia Scurry