We were lucky to catch up with Amanda Hausmann recently and have shared our conversation below.

Alright, Amanda thanks for taking the time to share your stories and insights with us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

The idea for MomMoment was born long before it officially came to life. In 2021, I had my first child and quickly became overwhelmed trying to balance the responsibilities of motherhood with my legal career. Like many working mothers, I found myself constantly juggling family, work, and an endless list of to-dos.

In 2022, the concept for MomMoment took shape in a simple but powerful moment. I needed help writing thank-you cards after a baby shower, and at the same time I saw a post from another mom on social media asking how she could earn extra income to send her son on a school field trip. Reading about her need when I was wishing someone else could handle my task sparked an idea: what if moms could help each other? I began researching and quickly realized there was a gap in the market. There are traditional concierge home service companies, cleaning companies, meal prep services, handyman marketplaces, and laundry services. But there was not a single marketplace where busy moms could outsource all of their everyday to-dos to other trusted moms who truly understand the demands of motherhood.

Between 2022 and the fall of 2024, the idea stayed with me. During that time, I openly struggled with the challenges of working motherhood and often talked through those frustrations with my husband and my mother. I didn’t want to give up my legal career, but I desperately wanted a way for motherhood and traditional employment to coexist more harmoniously. Unfortunately, I wasn’t able to make that balance work.

At a particularly low point, I made the difficult decision to leave my job in November 2024. I didn’t yet know what the next step would be. After about a two-week mental reset, I realized the opportunity I had been thinking about for years was right in front of me. If I was ever going to pursue MomMoment, it had to be now.

In December 2024, I officially registered MomMoment, LLC. I then issued a request for proposals from several app development companies and ultimately signed a contract to begin development in January 2025. While the app was being built, I partnered with a graphic designer to create the MomMoment logo, icon, and illustrations. As an attorney, I also know the importance of bringing in experts when needed, so I hired a trademark attorney to protect the brand and another attorney to draft the company’s terms and conditions, privacy statement, and data use policies.

I also partnered with my talented sister-in-law, Jillian Riley, to begin early-stage marketing and introduce MomMoment to the St. Louis community before its official launch. During that time, I worked behind the scenes to secure insurance, set up Google Workspace, build a website, and create a drip email campaign to start growing interest in the platform.

After months of development, testing, and many late nights, the MomMoment Asker and MomMoment Helper apps officially launched in the St. Louis market in May and June 2025.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a St. Louis-area attorney, entrepreneur, and mom who understands firsthand how overwhelming modern motherhood can be. Before launching MomMoment, I spent years building my legal career while raising a young family. Like many working mothers, I constantly felt the pressure of balancing professional responsibilities with the endless to-do list that comes with managing a household.

MomMoment is the mom-to-mom marketplace where moms help moms get things done. There are 2 apps – MomMoment Asker and MomMoment Helper – that connect moms who need help with tasks (Askers) with moms who want flexible income by helping other families (Helpers). Tasks can range from errands to organizing closets, planning a birthday party or meal prepping, laundry to even swapping out furnace filters.

What sets MomMoment apart is the community behind it. It is a supportive ecosystem where moms can both give and receive help without guilt or judgment. And it’s a community of trusted like-minded people who understand the trials of motherhood.

I’m most proud of turning a challenge I personally faced into a platform designed to support other families. Like many, I became an attorney because I wanted to serve others. I am proud to say I have found a way to do that outside of the practice of law because at its core, MomMoment is about community, flexibility, and making motherhood feel a little less overwhelming for all moms.

We’d love to hear about how you keep in touch with clients.

Community and connection are core tenets of MomMoment. From the beginning, I’ve prioritized building genuine relationships with the moms who use the platform. For example, I send a handwritten thank-you note to each Asker after they post and complete their first task. I also check in with Askers by email and good old fashioned phone calls when they post a task, offering support and asking for feedback about their experience.

I stay active on social media, where I make myself available for thoughtful conversations with other moms, and I attend as many local mom-focused events as possible so I can meet clients in person. Those face-to-face connections are incredibly important to me.

Interestingly, writing notes, making phone calls, and simply showing up in the community without any expectation in return has generated more customers than paid advertising. I think that’s because people get to know me as a person, not just MomMoment as a business. They see the heart and intention behind the platform, and that personal connection naturally builds trust and loyalty.

Can you talk to us about how you funded your business?

MomMoment is a bootstrapped startup. My mom, Darlene Dwyer, taught me the importance of financial responsibility and saving from a very young age. I remember bringing home my benefits paperwork from my first job out of law school, and she confidently told me, “You are going to make the maximum contribution to your 401(k) this year.” I had only been hired in September, so that meant cramming a full year’s worth of contributions into just four months. It was painful at the time—I had very little money left over after each paycheck and was living with my grandmother to reduce my monthly expenses—but I did it. (I highly recommend everyone live with a grandparent at some point!) By the end of the year, despite the struggle, I was incredibly proud of what I had intentionally saved and invested.

As my career progressed, I kept that same mindset of consistently saving and taking advantage of employer benefits. At my last formal job, I participated in a deferred compensation plan for five years, setting aside a small portion of every paycheck into that fund.

When I left my job in November 2024, I received a payout from that deferred compensation account. While I was saving that money, I didn’t know exactly what it would be used for. But the day I received the check, I knew immediately what I wanted to do with it—use it to start a business that helps moms.

I continue to self-fund MomMoment today by working part-time for a virtual law firm but the cost of running and scaling this business is high! I am excitedly applying for a few grants to help me grow my business inside and outside of St. Louis.

I recognize that I was fortunate to have a career that allowed me to consistently save money each pay period. At the same time, I want to encourage aspiring entrepreneurs to remember that you don’t need a huge amount of money to start building toward your dream. Small, consistent savings can add up in meaningful ways. Even setting aside $10 a week can make a difference over time. After two years, that simple habit becomes more than $1,000—potentially enough to register a business and take the first real step toward getting started.

Contact Info:

• Website: https://www.mommomentapp.com
• Instagram: https://www.instagram.com/mommoment.app/
• Facebook: https://www.facebook.com/people/MomMoment-App/61572667506905/
• Linkedin: https://www.linkedin.com/company/mommoment-app/?viewAsMember=true

Image Credits

All images are from Sandy Ferkel – https://www.imagesbysandra.com/about/.