Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Philip Henn

I always make it a priority with all of my real estate clients in maintaining a personal relationship and friendship with them. I believe in always being a resource for my clients for when and if they need any real estate services. I like to form friendships and also concentrate on being a local community resource as well as a real estate advisor. Read More>>

Melissa Joy Schoeller

One of the most meaningful ways I’ve shown appreciation for our customers—at both Hola Yoga and through Ritual Union Retreats—is by fostering a culture of genuine connection and support, especially during life’s more challenging moments. When someone is in between jobs or going through a tough season, I’ve quietly offered discounted or free passes—no fanfare, just a human response to a human need. Read More>>

Zoe Katz

Okay, here’s a response about how Sip Up loves to show customer appreciation:

At Sip Up, we believe in going above and beyond to show our customers how much we appreciate them. One of our favorite ways to do this is by hosting customer appreciation parties that bring together small local businesses for sip and shop events. These events not only give our customers a fun and unique shopping experience but also provide valuable exposure for other businesses in our community. Read More>>

Shea Wilson-Collins

My ultimate goal in my skincare business is that when a client leaves my spa after their treatment, they feel beautiful, confident, relaxed, cared for, and heard. But most of all…loved. I strive for this feeling every single day. I feel as though one of the greatest gifts that I have been blessed with is the gift of empathy. Empathy is such an important trait to have regardless of what business you are involved in, but especially in the service industry. Read More>>

Jessica Limeberry

Being in the wedding industry and helping brides find their wedding dress is a very special business – we are part of core memories with brides and their families! We don’t take this lightly, and we absolutely spend a lot of time and energy to make sure we serve them well! Read More>>