Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Sara Varnado

With immigration law, most people come to you after having already gone through so much alone. It is scary and isolating, and people need more than legal advice after the long road that brought them to me. So, taking the extra time to let clients explore, recount, and discuss their feelings helps makes sure they feel seen, heard, and understood. I like to take a holistic approach to develop the relationship because it fosters teamwork that often leads to a better outcome for the case and everyone involved. Read more>>

Kim Kier

Wearing your Gratitude loud and proud – always is I believe the Best way to show Clients and their dogs that we care and we are here for them. Smile, connect and say Thank you often is one way. Love their dogs like your own , maybe better. My dogs are my world , so I know how much each furry little means to them. I think the secret to my success is I am the same person during work hours and when I am not at work. I love each dog that comes through the door , and I take the time to know them. Read more>>

Dejia & Markus Davis

The best thing that we’ve done to show a customer that we appreciate them is, honestly, listening.. and our client appreciation boxes. When we say we listen, we do that by sending out questionnaires to better learn about our couples and families, their stories, their comforts and discomforts, how we can show up for them during their time with us by finding solutions to the concerns they mentioned. Our whole goal with our business is stepping out of our comfort zone and adapting to make our couples and families feel seen, heard, and respected. We get a lot of couples or families who say that they’re introverted, point out their flaws, their first photoshoot, etc. and for us, that’s when we step in and try to solve that concern by giving them the best experience with a photographer. Read more>>

Andrea Pérez

Connection and customer focus are two of my favorite company values. Those two values in particular guide me as I am preparing orders, setting up my booth at the farmers market, and interacting with customers. I intentionally chose “customer focus” instead of “customer service.” I desire the satisfaction of my customers. I want them to count on my products being consistent in their quality and taste. I want them to know that I take their thoughts and feedback into consideration. My business could not exist without the farmers market community and I make it a point to remember that. Read more>>

Christian Fuscarino

In a nonprofit organization like Garden State Equality, our members and volunteers are truly our customers. They’re the lifeblood of our work, whether they’re contributing their time, energy, or financial support. Just as in any business, it’s essential that we show our customers how much we appreciate their contributions. Read more>>

Monica Miller

Firstly, I gave at least 5 full-sized products for free to about 27 potential customers to let them try and see, in real time, the change in their skin to, hopefully, get honest feedback on the success rate of each item. Once I saw some people placing orders of their favorites, I began including free pieces to let them try or double their order to show appreciation. It has maintained a consistent relationship. Read more>>

Heather Ferrari

I have always loved getting to know my clients and finding little ways to show them I care. When I was running my first insurance office, we were located right next to a Cold Stone Creamery. I got to know the owner (side note: he would bring us samples of new products to try, and of course, we went there regularly—a win-win!). By getting to know him and learning how he was starting his franchise, and since I was new to my business, we came together and created a coupon that would bring people back to our businesses. Read more>>

Connie Little

The plus side of owning your own business is being able to show customer appreciate however you see fit! I TRULY enjoy being able to do social media giveaways and giving away macarons to special customers as a special thank you as I see fit. It really goes a long way in fostering the customer to owner relationship. Read more>>

Tom Maher

First of all is our loyalty card: We offer $20 off after 10 purchases of $10 or more. Most times, particularly if they’re walking out with upwards of $100 in merchandise or more, we will scratch off several decals because it means that much that they continue to support us. Over time, more and more people have been taking advantage of this deal. Oftentimes, I’ll have something sitting around just to give away–a poster or a 7″ or a 2lp album that only has one lp. I save those to give away to customers. For instance, we have Punk Rock Mystery Bags. I’ll float one of those to a repeat customer to show appreciation. Conversation, too, is very important and one of the things I most appreciate about being a record store owner. I think many people come back because I’m not an arrogant a**hole. I engage them, listen to them and talk to them. I learn from them. They come back because we have such a good rapport. Ultimately, I do all I can to keep customers coming back and enjoy doing it. Building community is part of our overall mission. Read more>>

Germaneke Drone

One of the things that I feel like my customers appreciate is the personal relationship I create with them in my shop. It’s a journey that we’re on and I want everybody to appreciate their hair journey at least in my chair. I want you to appreciate your hair journey I want you to fall in love with your hair because how we treat our own hair is how our hair will show up for us so the biggest way I show my customers that I appreciate them is investing in their hair. That’s why I want to create my own product line for conditioning and maintaining healthy hair while it’s in protective styles, and I feel that’s gonna be the most beneficial thing I can do for anybody that comes in my shop is taking their hair serious. What my hands personally do for their hair, I want them to care for their hair like I care. Read more>>

Marquita May

One day our regular customer came to our food truck and God told us to bless her with two meals. She only wanted one, but we told her to get two and take the other one for lunch the next day. She was in disbelief and was very hesitant and actually started crying. She finally accepted our blessings. In the next couple of weeks we saw her again and she began to tell us I only had a couple dollars in the bank, but wanted to get a burger from you all so bad. Our business is God led so we always do what our God tells us. So she double her meal that day and tipped us very big. So now we started crying. Not even knowing that day she was about to give us her last and we all got blessed. We know our purposes are being fulfilled. Our customers go above and beyond for us and we make sure we do the same. Read more>>

Tabatha Smith

People will always remember how you make them feel. I own a creative retreat center where we host quilters, artists, paper-crafting, and scrapbooking groups on retreat. When people travel on retreat, they sometimes feel out of their element because they’re traveling to a place they’ve never been to before, they’re not sleeping in their bed, etc. So, we always want people to feel welcome and to let them know if they have any needs, our team is there to help. Read more>>

Chevonda Williams

For every client that comes to me I do a bio on them when consulting with them about their event, and I always do something extra to surprise them unexpectedly. So, whether it is a personalized centerpiece, additional service free of charge, etc. I always make sure to go the extra mile to make them feel appreciated for selecting me as their vendor of choice. Read more>>

Kaliya Smith

We’re big on relationships as you can tell from our mission, so we’ve naturally built a close relationship with our frequent customers and neighbors. In February we had a grand opening for our expanded shop space. Myself, and the two cofounders Nicole and Devon shared remarks and we asked our staff and champions to help us cut the ribbon! In that moment our neighbors, customers, friends and staff joined us as we cut the ribbon. That moment we shared is what like to call the Upcycle Magic! The initial reaction f the folks our organization has grown close to over the years spoke volumes in that moment! We appreciate everyone who helps us lead this work and spread the word of our mission to others! Read more>>

Tara Thompson

The best things I do to make my customers feel appreciated are I always send everyone who ordered via the website a Christmas card and everyone who shops with me at events receive an ecard. I also give coupon codes twice a year and I give away freebies with certain purchases. I also make appreciation post on social media. I also tag my customers in reels. Read more>>