Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Joi Chatman

At the Audacious Communication Collective (ACC), we identified a significant gap in the communication and personal development industry and were determined to fill it and do more. Read more>>

Stacey Feeley

In an industry dominated by traditional practices, GoSili has always played outside the lines. Our mission to reduce waste and create a cultural shift away from single-use plastics isn’t just a tagline; Read more>>

Carrie Lang

As a millennial woman, I find myself straddling the line between social media immersion and a more traditional way of living. I remember a time when we didn’t have a solution or a gadget for every little task like we do today. Read more>>

Candice Stevens

Most people have heard of glamping and know that it is glamorous camping, but our company brings the glamping to you! Backyards, campgrounds, wherever you need us – we bring everything for a comfortable and unforgettable glamping adventure! Read more>>

Amir Salih

The current industry standard seems to be driven by generating as much revenue as possible before the novelty wears off. Overall, quality is usually sacrificed for being able to oversaturate a market with options to choose from. Read more>>

Angela Markham

Set The Stage is literally setting the bar for the home staging and real estate industry. Due to our exclusive, wholesale relationships with furniture vendors, we are able to provide a furniture sales solution for our clients in addition to the traditional home staging service. Read more>>

Grant & Jennifer Anderson

From the beginning we have insisted on high quality materials along with a strong consistent brand. Many, many times we have been advised by other handmade business owners to use lower quality materials or to cut some corners in order to decrease prices and increase the potential customer base. Read more>>

Alma Rojas

Absolutely! The Donut Shop is not your regular donut shop! I specialize in mini sized doughnuts that are not fried but baked instead. Another thing besides size and making sure we use yummy, high quality ingredients for our doughnuts is that each one of our mini doughnuts can be customized with whatever designed our clients requests, everything made by hand! Read more>>

TeKay Brown-Taylor

As a non-traditional HR firm, one of the things that we do differently than the industry standard is normalize conflict. In a world where conflict is inevitable even to include the workplace our standard is to teach leaders to embrace conflict. Read more>>

Tara Sullivan

I run my business on the honor system. We are constantly bombarded with news about how untrustworthy humanity is. In part I set my business up as a social experiment, because I believe humanity is kinder and more trustworthy than we are led to believe. Read more>>

Krysti Beckett

I offer fitness services to help women get strong and fit, no matter what size their body is. It’s a very common belief that we have to lose weight in order to be healthy, but it’s actually the last thing to happen. Read more>>

Roshi Givechi

Great prompt! What comes to mind seemed unconventional at the time – a creative risk I took in 2020 to get my first short documentary film to the finish line. What did I do? Read more>>