After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers. 

Santana Morris

When providing services, I keep my business mission statement in mind “To provide stellar services to the African American community by offering a phenomenal hair experience that opens a new level of confidence that allows you to look and feel your best while maintaining healthy and unique hair styles.” Read More>>

Nicholas Riley

One of the best things we have done to show customers we appreciate them is building our referral program around giving back to the people who already support us. In the home services world, so much money gets spent on ads, lead companies, and big tech platforms. Read more>>

Dr. Marquette L Walker

One of the best ways I’ve shown appreciation to a customer was during one of our conferences and ministry events. We had a guest who had traveled a long distance, invested financially to attend, and was quietly dealing with personal challenges that we later learned about during the event. Read more>>

Miesha Henderson

One of the most meaningful things I’ve done to show customer appreciation was hosting a Sisters Empowerment Luncheon for the women in my community that has supported an event, sponsored or have become a member of our community. Read more>>