We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Celena Santa Cruz

LUNA ZEN is a very PET focused business who works with several sanctuaries/charities locally in Arizona and around the U.S. We donate 20% of all our Pet Product purchases to these various charities and sanctuaries. Read more>>

Jojo Trumbly

Yes, we are initiating a new fundraising grant called “100 Businesses That Care,” supporting three local non-profits in our area (Hands of Justice, Kids’ Meals and Matthew’s Light). Read more>>