Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.
Tyrell Russell
The Kookie Box is different because it’s birthed from imagination. We have great kookies, BUT, our impact on the minds of young people is what makes us even greater. Read more>>
Karla Elia
My brand stands out from the industry standard by valuing women for their inherent qualities. What does this mean? I manage my business in a way that honors my womanhood—I respect my natural cycles, avoid overworking, and accept help when it’s offered. Read more>>
Fatuma Hydara
We know that reading is powerful and changes lives, especially when we’re reading diversely. I’ve always loved reading diversely but it can be HARD finding authentic representation, especially for the various identities, heritage, and lived experiences of BIPOC folks. Read more>>
Ryan Roach
I am a very small niche of the business with more of a boutique model of pickleball. I run a single court facility that had a good amount of attention going into the first year, with a lot of challenges and learning curves. Read more>>
Dan Rondeau
Graphic designers know the process of coming up with designs for clients. Rarely does the client understand the ins and outs of why we do certain things or the strategy around the creation. I have always taken the initiative to discuss design and the strategy behind it. Read more>>
Brett Burch
At just 19 years old, Brett has accomplished a lot, overcoming personal challenges and rising to prominence in the world of social media. Read more>>
Melissa Constandse
The stationery world is pretty wonderful and friendly, and full of creative people who have managed to make a living doing something they love. In that way I am not different from any one, and I respect so many of my fellow industry colleagues. Read more>>
Troy Ericson
The email marketing & copywriting industry had been broken for a long time until I created the concept of Email List Management. In the past, businesses would hire an email copywriter to write their emails. Read more>>
Aubri Thompson
Since our founding, Rebrand Skincare has been about disrupting the status quo of the beauty industry. Today’s beauty industry relies on overconsumption and single-use plastic packaging – two things we vow to fight against. Read more>>
Taylor Johnson
The thing I pride myself on the most in my clothing boutique is being “adorable and affordable”. I work very hard to be able to create a line of fashion that fits all different ages of women and makes them feel 100% confident in the beautiful woman they are. Read more>>
Jess Blevins Curtis
J-Bird Digital Design’s mission is to empower small businesses to thrive, making a meaningful impact in the digital realm while still maintaining integrity and authenticity. Read more>>
Nicole DeRoy
Your tattoo is far beyond ink in the skin, I feel that tattooing imprints energy into the soul of the wearer. The tattoos I create carry intentionality, every detail is considered from an energetic perspective. Read more>>
Max Halberg
One thing that sets us apart at Fox & Brand is our deeply personalized approach. We don’t believe in cookie-cutter solutions. For example, our client Pacific Stone SoCal, a kitchen remodel and countertop company, has a very edgy brand with a confident, “we’re the best” mentality. Read more>>
Ying Yi
At MY Knitever, we believe in celebrating the uniqueness of every individual’s size and shape to empower our customers. We’re dedicated to eliminating ill-fitting garments by creating affordable, custom-fit clothing through the innovative fusion of smartphone body scanning and 3D knitting technology. Read more>>
Kelly Holmes
Absolutely, one of the core principles that sets Native Max New Media apart from the industry standard is our unwavering commitment to authentic representation. Read more>>