Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.
Anastasiia Chesnokova
In my studio, I use a technique known as Russian or European manicure, which sets me apart from the standard practices here in the U.S. This method takes longer and focuses on every detail—typically, a manicure can take about two hours. While this may seem lengthy, the results speak for themselves. Clients can enjoy their manicures for 3 to 4 weeks, making it not only aesthetically pleasing but also incredibly durable. This attention to detail and quality allows me to stand out from competitors and provides a unique experience for my clients. Read more>>
Charles West
Like many people, I understand deeply that everything is energy; every touch, every taste, every word, every thought, movement and what we choose to do with our time. They all create vibrations and the quality of those vibrations create the quality of the results in our lives. If we are random and careless with the intake of food, beverage, environment, social network, screen time, thoughts and energy we will most likely not be very satisfied with the outcome of what we are creating in our lives. I began to create my business, Divine Spark Coaching, about 8 years ago when Craniosacral therapy and Sacred Geometry energy healing were the first trainings I put into my Spiritual Toolbox. Then, I certified as a Life Mastery Consultant with the Brave Thinking Institute while, also, diving into the teachings of Dr. Joe Dispenza and Tony Robbins. Read more>>
Shana Lorde
At Diversified Swimming Inc, we’re revolutionizing swim education by making swim lessons accessible and affordable for underserved and underrepresented communities. We believe that every child, regardless of their background, deserves the opportunity to learn to swim safely and confidently. By partnering with local organizations and utilizing innovative funding models, we’re breaking down financial barriers and promoting diversity in aquatics. Our mission is not just about teaching swimming; it’s about building a community where everyone can thrive in and around water. Together, we’re creating a safer future, one swim lesson at a time. Read more>>
Jess Wagner
Having an advantage of being a small artist myself, I knew I wanted to run my shop completely different than others. I think the gap between gift shop owners and artists is not seen from those outside of the industry, but you rarely come across a shop also owned by an artist. I think I have quite the advantage here, as I know what artists want from a shop and now I know how to run a successful shop. For starters, while wholesale would be an easier business model for sure, a consignment shop puts more money back in the artists pockets, and you’re able to work with much smaller and maybe not as popular artists. Artists are able to rotate inventory more, switch things out, and be a bit more involved than shipping off an order to an unknown store. I work hard to cultivate a community behind the scenes, we have an artist’s hub, and communicate monthly. Read more>>