We caught up with the brilliant and insightful Anastasiia Chesnokova a few weeks ago and have shared our conversation below.

Anastasiia, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

In my studio, I use a technique known as Russian or European manicure, which sets me apart from the standard practices here in the U.S. This method takes longer and focuses on every detail—typically, a manicure can take about two hours.

While this may seem lengthy, the results speak for themselves. Clients can enjoy their manicures for 3 to 4 weeks, making it not only aesthetically pleasing but also incredibly durable. This attention to detail and quality allows me to stand out from competitors and provides a unique experience for my clients.

I believe that this approach and commitment to excellence are what truly make my brand special and bring joy to my clients.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The journey into the beauty industry has been both unexpected and rewarding. Originally pursuing a career in economics and excelling in the banking sector, it quickly became clear that true passion lay in creativity and artistry. This revelation led to the exploration of nail artistry, resulting in a deep love for the craft.

Now, owning Loft Nail Studio, the focus is on Russian and European manicures. This technique is distinct from the standard American approach; it emphasizes meticulous attention to detail and typically takes about two hours. While this may seem lengthy, the results are remarkable—clients can enjoy their manicures for 3 to 4 weeks, providing both beauty and durability.

What sets Loft Nail Studio apart from others in the industry is the commitment to quality and a personalized experience. The goal is to create an inviting atmosphere where each client feels valued and pampered. Continuous improvement is a priority, always seeking to enhance skills and offer the best services possible.

Pride is taken in the relationships built with clients and the artistry created. The aim is to not just provide a service but to offer an experience that leaves clients feeling beautiful and confident.

For potential clients and followers, it’s important to know that at Loft Nail Studio, you’re not just a customer—you’re part of a community that values artistry, quality, and genuine care. There’s excitement in sharing this journey with you!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe that my reputation within the market has been built on three key pillars: responsibility, a genuine love for my work, and a commitment to high-quality services.

Being responsible means consistently delivering on promises and maintaining a professional attitude, which helps build trust with clients. My passion for nail artistry drives me to continually improve and innovate, ensuring that each client receives a personalized experience. Lastly, the emphasis on high-quality services ensures that clients leave satisfied, often returning and referring others.

Together, these elements have helped establish a strong reputation and foster lasting relationships within the community.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I keep in touch with clients and foster brand loyalty by treating each one as an individual. I always remember their unique preferences and consider what works best for them. Listening to their wishes is essential, and I take the time to explain the procedures and nuances of the services we provide.

This approach helps clients feel valued and appreciated, reinforcing that we genuinely care about them and their experience. We truly love our clients, and making them feel special is at the heart of what we do.

Contact Info:

• Website: https://loftnail.studio/
• Instagram: https://www.instagram.com/loftnail.studio?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==