Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Samantha Ray

One of the most meaningful ways I show client appreciation is by creating a completely stress-free experience from the moment a family asks for my help until the moment they arrive back home. Read more>>

Jovannie Faricien

One of the best ways I’ve shown customer appreciation as a cosmetic business owner was by giving personalized thank-you packages to loyal customers. Instead of generic discounts, I’d include a handwritten note, a free product tailored to their past purchases, and early access to upcoming launches. Read more>>

Chaim Litvin

A few months ago, i got a text late at night. A guy was standing in a liquor store aisle, trying to choose a kosher bourbon for his son’s wedding the next day and was feeling totally overwhelmed. Read more>>

Carly Miller

I’m a big fan of sending handwritten notes, which is so rarely done anymore. At the end of each year, during the holiday season, I send personal, handwritten notes to all of my clients reviewing their progress throughout the year and expressing my appreciation for their business and loyalty. Read more>>

Marty McLean

One of the biggest parts of building JamFast has been learning how to genuinely show our customers that we appreciate them. Since we created Chordly, our portable silent guitar practice tool, we have had thousands of guitar learners reach out telling us that it helped them finally build consistent practice habits. Read more>>

Jay Shifman

Whenever I work with someone, I always make sure they leave the interaction with more than just their photos. I want clients to have a wonderful experience each time. Anyone can take photos, you know? With cameras on our phones, more and more people are able to do what I do. So I recognize that I need to create an experience. Read more>>