We’re excited to introduce you to the always interesting and insightful Jovannie Faricien. We hope you’ll enjoy our conversation with Jovannie below.

Jovannie, looking forward to hearing all of your stories today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

One of the best ways I’ve shown customer appreciation as a cosmetic business owner was by giving personalized thank-you packages to loyal customers. Instead of generic discounts, I’d include a handwritten note, a free product tailored to their past purchases, and early access to upcoming launches.
This was effective because it showed customers that I paid attention to their preferences and valued their support as individuals, not just order numbers. Customers often told me it made them feel recognized, valued, and genuinely appreciated.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My brand focuses on creating high-quality, inclusive cosmetic products such as lip oils, glosses, lip oils, lip scrubs, and complexion-friendly color cosmetics. I’m intentional about developing formulas that are long-lasting, non-irritating, and made with high-performing ingredients that deliver professional results for everyday wearers. My goal is to help people express themselves through color while also feeling confident in the quality and safety of what they’re putting on their skin.

A lot of customers struggle with:
products that don’t last,
shades that aren’t inclusive,
formulas that irritate the skin,
or brands that don’t listen to their communities.
I focus on solving these issues by creating products that are thoughtfully formulated and made for real people not just marketing campaigns. I pay attention to what my customers ask for, what shades they feel are missing, and what formulas are truly needed.

I’m most proud of creating a brand from the ground up that not only offers high-quality cosmetics but also makes people feel confident, included, and cared for. Seeing customers excited about new releases and returning because they trust the products means everything to me.

What do you think helped you build your reputation within your market?

What helped me build my reputation in the market was consistency, transparency, and genuine connection with my customers. I focused on creating high-quality products that performed exactly as promised, and I stayed honest about ingredients, sourcing, and what customers could realistically expect.
I also prioritized customer service, responding quickly, solving problems fairly, and treating every customer like they mattered. Word of mouth grew because people felt heard and respected. On top of that, I kept my branding and content consistent, showed behind-the-scenes work, and shared the development process so customers could see the passion and effort behind each product.
Overall, delivering reliable quality, communicating openly, and building real relationships were the biggest factors in establishing trust and a strong reputation in my market.

How do you keep in touch with clients and foster brand loyalty?

keep in touch with clients and foster brand loyalty by staying consistently engaged and creating multiple touchpoints where customers feel valued. I use a mix of email newsletters, social media updates, and personalized messages to keep customers informed about new products, restocks, and behind-the-scenes updates.
I also respond promptly to questions and feedback, which helps customers feel heard. Loyalty grows when people feel connected, so I make sure to show appreciation through exclusive discounts, early access to launches, and occasional personalized thank-you notes or samples.

Contact Info:

• Website: https://V-forevercosmetics.com
• Instagram: V_forevercosmetics