Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Nash Hoover

I’ve always handled the social media accounts for my main business and various projects myself. It’s a lot of work, and while I know I could be posting more consistently, juggling business ownership, fatherhood, and other commitments makes it tough to stay on top of everything. Read more>>

Tabby Bennett

I don’t. I have Bethany Mays of May’s media that handles all of it. She took over once I saw the need for it trending and she was starting out. Absolutely do it. Set a budget and you will see results. Read more>>

Lily Matthews

I created an instagram, tiktok and facebook for CreativityByLily. It’s definitely been one of the most influential and successful parts of my business. It has helped to show me other businesses in the local area, other teen entrepreneurs, and given me the opportunity to share my work with others all over the world. I made the choice to start social media for my business in order to expand my reach and create a following of people who are fond of my work. It helps me to create a positive community with others and meet other creators. I also sell my jewelry on Etsy and that’s my main source of online sales. I also use my social media to promote my products and events. Read more>>

Alexandra

The straight answer- no. I have not hired anyone to manage my social media accounts. Maybe I should, but there are a few reasons I haven’t. To hire someone else to manage your social media is to basically hand it off and say I don’t want to do this, or I can’t do this. Which are both valid and at some point, everyone needs extra hands- there are pros and cons whether you decide to outsource social media management or do it yourself. Personally, I like to humor my interests to the max and wanted to challenge myself to do it. I decided to learn on my own through good old-fashioned trial and error. Falling on my face a bunch of times and posting many things that maybe should be studied or at the very least embarrassing/ “cringe”. Read more>>