One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Brian Kurian

I simply used my name and wanted to mention that I offer business services of a wide variety. Read more>>

Daniel Perkins

I came up with the name of my company years ago when I moved out of my Long Beach apartment to sleep on my friend’s couch so I could use my rent money to buy my first sewing machine. That and that most of our straps are made of upholstery fabric used to make car seats and couches. Read more>>

Daniella Altamirano

Coming up with a name for my business was a total headache! I had this one picked out, but it was a total flop. People kept thinking it was some kind of adult business, or they just didn’t like it. So, I spent like two weeks stuck, trying to find something that felt right for me and the brand. I was listening heavy to my favorite artists and producers during that time. Then, boom! I was listening to ‘Food Villain’ by The Alchemist and thought, ‘Grape Villain, that’d be kinda cool!’ It just clicked. I mean, it’s fun and different, and it stands out from all the other people doing the same thing. Read more>>

Debra Harris

HusH stands for Us in Hip Hop. The concept reflects anyone who has contributed to the culture including those who are purely entertained and support it as an art form and culture. Read more>>

Edson Soria

The story of how I chose my brand name wasn’t so hard. I chose my brand that was already part of my life. Money Tree Family aka is my brand . My uncle Bobby and his friends came up with it years ago. I want to use it as a legacy. The meaning of the name is starting from the bottom but working together to be successful as a family. A quote that I live by is , “Money ain’t nothing without family.” Read more>>

Gina & Meredith

Our original idea was to have a name for the business & individual names for all the bars in our fleet; I kept telling Meredith if we ever expanded to owning a tap truck I wanted that bar to be named The Road Pop. We threw around so many business names and could not come up with one we liked enough to make official. After weeks of indecision Meredith suggested we just go with The Road Pop since we kept coming back to it; aptly named for a mobile bar in the Midwest! Read more>>

Katelyn Mcculloch

I was sitting with a friend having beers and chatting about art and acting and film. I was explaining how I feel there is so much noise and ick from the entertainment industry and I wanted my work life to be full of ease and patience and to feel more like coming back to an old friend; “Like, hey old friend lets play.” His eyes perked up and he said that’s your name. He was right. Read more>>

Kristin Engineer

The name of my company, MotoGirl Music, came from two things I love most: riding motorcycles and writing dance pop. The idea of creating a company name that combined the energy of riding a motorcycle with the fast tempo of dance pop felt like the perfect pairing. It also turned out to be a great name for encompassing our Creative Artist Consulting services. My motorcycle is a bright red Ducati Monster 620. Riding this beautiful machine and writing dance music are both “in the moment” activities. Every day, this name reminds me that I am living my passion and making the most of each moment. Read more>>

Lilly Mucilli & Catherine Lie

When we decided to dive into the world of charcuterie, one thing was crystal clear: we needed a name that sparkled with originality and a dash of intrigue. We weren’t looking for something as straightforward as “Cheese Please”—oh no, we wanted a name that told a story, hinted at our passions, and showcased our unique flair. Our brainstorming sessions were a whirlwind of blue hues and cheese fantasies. We’re both unapologetic bleu cheese aficionados, so naturally, the color blue and its branding potential were top of mind.  Read more>>

Megan Henderson

Every morning, I’d swing by a local nutrition club for a shake and a tea. One day, the owner, who somehow knew about my creative streak and decent handwriting, asked if I could write on a couple of her shop signs. I said yes, not realizing that this small favor would soon spark the beginning of something much bigger. After finishing the signs, it hit me—I could actually turn this into a business. I rushed home, excited, and told my husband about my epiphany.  Read more>>

Michael Mitilier

We chose the name Brownie Bar Bakery not only because our delicious brownies are baked in charming mini loaf pans, but also because we offer customers the unique experience of customizing their own brownies with a variety of toppings and frostings. This is why our staff are affectionately referred to as brownie bartenders. Read more>>

Petra Hall

Actually, my company name changed. When I first started my catering business I named my company P.U.D.D. I thought it was clever, cute and catchy. It stood for Petra’s Undeniably Decadent Dishes. After about a year and a half into business, I was at a farmers market event and realized not many people were coming up to my table. I took a step back and realized nobody knows what Pudd is until I explain it to them. Read more>>

Rachael Grossman

Strega Nonna? Like the book Strega Nona? Yes, absolutely. The children’s story, Strega Nona is a sweet story of an old Italian Grandmother Witch who would cast a spell on her magic pasta pot. People have been calling me “Nonna” because I love to host and feed people like an Italian Grandmother. And for many years, I regretted naming my first biz Artigiano– It is hard to say, hard to spell, hard to pronounce and hard to remember.  Read more>>

Serena Shao

While developing my business plan, I envisioned my practice as a transformative space, akin to a laboratory. Our goal is to enhance both the internal and external health of every individual who walks through our doors. As an optometrist, we focus not just on the internal health of your eyes, but also on their external appearance. For example, issues like baggy eyelids can affect vision, and dirty eyelashes can irritate eye health. This is why we named our practice Eye Lab, with “Lab” representing our laboratory-inspired approach. Read more>>

Sharon Oved

Naming our company was a seamless and instinctive process for me. As a family business with the Oved name, it felt only natural to choose “L’ovedbaby.” I take immense pride in seeing our name on every garment, knowing that each item we produce carries our commitment to quality. With our logo tag on every piece, I ensure that each product meets the highest standards. I’ve woven my dedication and care into every stitch, promising you the utmost quality and safety. Read more>>

Triolens Photography Seattle

We are moms of two or three kids, and we are also photographers based in the Seattle area. Initially, we learned photography to better capture our own children. As more people started to appreciate our work, we each registered as photographers and began taking client photos from our home studios. However, we realized that running home studios was inconvenient, and since we are close friends who occasionally collaborate on projects, we decided to open a professional photography studio together in a business center. This allows us to serve more clients and offer more professional services. Because this studio was founded by the three of us, we named it Triolens Photography Studio. Read more>>

Yim Kwok

This question is the most asked question for me! It is often a story starter. Fig & Ginger Honolulu started with the love for cooking and its ingredients. I wanted something that represents the significance of cuisines around the world, especially Western and Eastern cuisines. First glance at Fig & Ginger Honolulu, we specialize in chef-crafted grazing board and platter. I selected Fig because Fig plays a big role in Western cuisine and fig jam or dried fig have been used in a lot of grazing boards. I also love how Fig flowers bloom inside the fruit! So Fig seems to resonate with the food we make and serve when we first started the company. Read more>>

Zirrius Sharp

Before establishing Z-Blendz LLC, I considered numerous names. Incorporating my personal identity into the brand was a key factor in the naming process. Read more>>