One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.
Raul Rodriguez

There is a saying that goes: “if all you got is a hammer, then all things look like a nail to you”. Corporate America is too focused on capitalism and many times other important values are ignored. One thing that pops in my head is the fact that if you have a business that brings about tangible negative consequences, for example: cigarettes, nicotine, plastics, pollution, etc. Government agencies impose fines, or higher tax rates to try to make up for the negative impacts created. Read more>>
Kadin Nutt

Many of the companies that artists and creatives heavily rely on for resources, opportunity, exposure, and more have put a very large emphasis on trends and monetary value rather than the authenticity, truth, love, and courage that fosters so much of the beauty we see in our world today. A lot of these companies are run by business professionals and individuals who do not quite understand the power and significance that art truly holds, which in my opinion is very problematic. Read more>>
Erica Mountain

In the entertainment industry, older executives lean on experienced, successful writers, directors and actors to invest in. These experienced professionals are less risky because executives use their past performance as a gauge for how successful their future projects might be. The first problem with this line of thinking is that a fresh idea normally comes from gaining a fresh perspective and a new voice is better able to bring a fresh perspective. Secondly, the entertainment is entering a brave new world…the same romantic comedies and “A list” actors are not bringing moviegoers to the theater and once tried and true storylines are falling flat at the box office so, resting on the same laurels is actually proving just as risky as investing in a new idea. Read more>>
Brittany Lorraine

With any creative job (photographer, designer, etc) I think people on the corporate side forget we need to still be creative, even if we are trying to sell a product or reach a quota. I’ve worked with a few different companies that controlled every aspect of a photoshoot, down to the very angle I needed to shoot. Made me feel like all I was there to do was “push a button.” This is what I think they get wrong. They do not let the creatives have a voice in the creative aspects of the job. I always feel like we were hired because of our creative minds and what we can bring to the table. Read more>>
Cameron Lee

What most people may not know about me is that I spent a solid 15 years navigating the fast-paced world of PR and Marketing in corporate America before making a daring transition to the realm of content creation. Today, I run my own creative PR/Marketing Agency, granting me a unique trifecta of experience—brand side, agency side, and content creator side. Read more>>
Elizabeth Montijo

The local media industry isn’t just a business; it’s a mission to serve the community. Its superpower is making a difference locally by spotlighting local issues, collaborating with neighborhood businesses to address problems, and, most importantly, championing the community. As a marketing pro in this field, my role is crucial. I bring innovation into the mix to boost business, inspire teams to embrace new media strategies, and, most importantly, build trust in WDAF TV’s brand. Read more>>

