One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Ghia Smith

In digital marketing, authenticity is the currency of connection. But here’s the thing: Corporate America seems to have missed that memo. So many corporate campaigns are polished to absolute perfection, but in the process, they lose the heart—the human element that makes content relatable and memorable. You can feel it when you see one of those campaigns: it’s all gloss, no soul. At Vibes Collected, I work hard to make sure that never happens. Read more>>

Dana Bly

When I worked in my corporate job, it was clear they didn’t know how to get it right when it came to natural hair. For one, there was such a lack of representation. It’s hard to feel seen or celebrated when no one in leadership looks like you or understands your experience. Read more>>

Hannah Walton

Not all, but it seems most corporations have lost the ability to master authentic human connection. Over time, consumers have been conditioned to see marketing and advertising as nothing but lies, gimmicks, and shady tactics. Naturally, it’s easy to lower standards for something audiences barely tolerate, so companies have become more reliant on speed rather than craft, and the marketing and advertising industries have suffered. Read more>>

Frank And Kaitlin Lamas

Corporate America gets TACOS wrong. Period. They perpetuate the idea that tacos should be cheap and fast—as if people don’t care about quality or flavor. They rely too much on pre-packaged tortillas, cheap meats, and uninspired, bland salsas. At the same time, they over-complicate things with gimmicks—throwing in macaroni and cheese or buffalo chicken. Maybe that’s a brand’s “thing,” but it’s not a true taco. Read more>>

Tarsila Ogden

Corporate America is running scared, and they should be. For decades, they’ve controlled the narrative, convinced that big budgets and boardroom strategies dictate consumer behavior. But here’s the truth they don’t want to admit: real influence isn’t bought—it’s earned. And it’s coming from content creators, influencers, and everyday people who have built trust in ways corporations never could. Read more>>