We recently connected with Hannah Walton and have shared our conversation below.

Hi Hannah, thanks for joining us today. What do you think Corporate America gets wrong in your industry? Any stories or anecdotes that illustrate why this matters?

Not all, but it seems most corporations have lost the ability to master authentic human connection. Over time, consumers have been conditioned to see marketing and advertising as nothing but lies, gimmicks, and shady tactics. Naturally, it’s easy to lower standards for something audiences barely tolerate, so companies have become more reliant on speed rather than craft, and the marketing and advertising industries have suffered.

In the age of conscious consumerism, there is a shift to prioritizing good old-fashioned empathy and honest communication that inspires authentic and lasting connections between brands and their customers. It sounds ideal, albeit slightly obvious, but how do we actually do that? It starts with understanding. The simple human truth that everyone wants to be seen, heard, and understood.

Hannah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Thee Brave Creative revolves around the idea of being brazen enough to dig deeper and truly understand—to take what’s easily digested, move past the surface, and unapologetically understand someone or something from every possible angle, especially when it gets uncomfortable. I specialize in combining consumer psychology with insights based on human behavior to build brands rooted in purpose and craft advertising campaigns that ethically and effectively connect conscious companies with their target audience.

But how did I get here? After a decade in the Marketing industry, I’d seen several examples of how to move through the landscape. I’d held a good amount of positions throughout the agency and media sides of the spectrum and had become more than familiar with my strengths and weaknesses in the process. After an abrupt and unfortunate agency shut down, I found myself in need of work, and as luck would have it, I had a few connections who were in the market for my expertise.

These are the projects I’m most grateful for, small as they might be. I take more pride in the brand I built for a conscious online marketplace that features sustainable, organic, woman-owned, and hand-made products than in the large-budget corporate oil and gas projects from my agency days. That’s when it all clicked into place. My purpose for understanding, coupled with my passion for the human experience, has manifested into two main areas of expertise: Purposeful Branding and Ethical Advertising.

Is there mission driving your creative journey?

My mission is to brave the unknown by authentically understanding conscious consumers, building purposeful brands, and crafting ethical advertising campaigns rooted in consumer psychology, insights based on human behavior, and good old-fashioned empathy.

For you, what’s the most rewarding aspect of being a creative?

Helping business owners breathe life into their brand by taking someone’s dreams and aspirations and crafting them into a tone of voice, visual identity, market positioning, and more. Giving a genuine personality to a company so the consumers that need them can find them and connect authentically rather than being tossed into a sea of benign brands that only focus on profit and fail to make lasting connections with customers.

Contact Info:

• Website: https://www.theebravecreative.com/
• Instagram: https://www.instagram.com/theebravecreative/
• Linkedin: https://www.linkedin.com/in/hannah-walton/