Our community is fortunate to have so many brilliant, insightful entrepreneurs and creatives and so many of them have front row, ground level seats that allow them to see emerging trends before the so-called experts, industry leaders, etc. We wanted to create a space to connect members of our community where they could share these insights on trends and opportunities they are seeing.
If the COVID 19 pandemic taught marketers something, a solid online presence is essential for your business. The need to create a website has changed from an option to a market. Short-form content is on the rise and doesn’t seem to slow down. Instagram Reels, TikTok, and YouTube Shorts are among the top channels for video-based content today. Read more>>
I think the non-alcoholic beverage industry is having a bit of a renaissance right now. It has traditionally been a very underserved market filled with sweet drinks, but with few good options to compliment a good meal. That all seems to be changing. When I go out I see more and more people choosing alternative beverages. I think this can largely be attributed to the fact that they simply were not widely available combined with a growing cultural acceptance of sobriety. Kombucha has played an integral role in proving that the market is there, and seltzer has become exceedingly popular, both NA and boozy. So there is a perfect place for Hopped Seltzer in the marketplace. Read more>>
There has been inceased sense of identity and pride in one’s culture globally. This positive shift is translating not only into life philosophies and ideals but also into the way we dress and express ourselves. One of the biggest trends in the South Asian fashion industry reflects the very same shift. South Asian millennials and GenZ are incorporating traditional weaves and fabric from the motherland in a functional and dynamic way into their everyday wardrobe. Read more>>