Getting your first client is an exhilarating experience, but it’s also an experience that far too many aspiring entrepreneurs never experience. Sometimes, the difference between an idea dying in the idea stage or going on to change the world is getting that first customer – the first tiny win that creates the momentum to make an idea real. So, we connected with some of the smartest folks we could and asked them to tell us the stories of how they got their initial clients. 

Felix Ramirez

so majority of my work at the beginning was only family and friends gigs , doing graduation or headshots but I used word of mouth through mutuals and social media ad posting to attract my new customers. Read More>>

Heather Albers

I really wanted to take my small crafty pressed flower to the next level by offering pressed bridal and other speciality bouquets. I started by offering my services for free on one of the local Facebook groups. After I had done a few, I was able to use photographs of the work I’d done to market my work, eventually attracting paying customers. Read More>> 

Luqman Muhammad

The story of finding my first client is not only interesting but slightly humorous in hindsight. Around 2017/2018 – I started posting my work on social media… specifically Instagram. I was mainly posting short snippets of cool shots that I filmed with my camera and short edited effects videos. Read More>>

Jeevan Dhaker

When we first started Jeevan Productions, our goal was simple: showcase our creativity, build trust, and create meaningful connections within the community. In the beginning, we organized free photography and videography events, including professional headshot sessions and creative shoots. These projects allowed people to experience our work firsthand while helping us refine our skills and portfolio. What truly changed everything was the response we received. Read More>>

 Kindy Girdley

I learned Reiki before and during the pandemic, so I needed to get creative to make a safe space for clients to come and receive during an incredibly difficult time for most. I had also started learning herbalism around this time and had a green house that felt like to perfect spot to invite in this work. I was incredibly excited about merging these two beautiful modalities and began offering reiki through my instagram account. Read More>>

Natasha Boyd

I was an office manager at a job I loved but I had just had my first child. All I could think about was spending as much time with him as I could but I also wanted to continue to contribute financially to my family. I started to think of ways I could earn extra income. I thought about virtual assistance. I sat on the idea for a while and then I was furloughed. Read More>> 

Melissa McCloud

I had been working for over 15 years as weight loss coach, and knew hypnosis was a tool I could offer my own clients, which inspired me to get certified. Instead of tracking calories, macros, ounces of water, and exercise, my clients were able to tap into their inner wisdom to give themselves advice that would make a difference in their health. Read More>>

Kristy Dyck

My path into expressive arts therapy began with a career I loved. From 2012 to 2020, I proudly identified as a high school drama teacher. I taught theatre, directed productions, and built a classroom where creativity was at the center of learning. At the time, I expected education would be my lifelong career. Then the pandemic changed everything. Read More>>

Joey Szolowicz

My first job in the wellness space didn’t come from some polished application process or a perfectly mapped-out career plan. Honestly, it came from a feeling that I couldn’t ignore anymore. Read More>>