Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Vanessa Torres

One of the most meaningful ways I’ve shown a client I appreciate them didn’t involve legal advice at all; it involved compassion and action. A woman came to my office for a divorce consultation. She was in a dire situation; unemployed, facing the prospect of going on welfare, and emotionally overwhelmed. After our meeting, I couldn’t stop thinking about how much she was trying to hold together on her own. Read More>>

Octavia Turner

One of the best things I’ve done to show a customer I appreciated them as a stylist was surprising a long-time client with a personalized style package for her birthday. I took time outside of our scheduled appointments to curate a set of pieces that matched her style evolution, including items from my own clothing brand and thrifted gems I knew she would love. Read More>>

Mei Krusenklaus

I’m incredibly grateful to the clients who continue to choose me to capture their memories, year after year. For those who’ve been with me since the early days, I always like to give back—whether it’s with a special discount or even a complimentary session. It’s my way of saying thank you for believing in me, investing in my work, and trusting me to bring your vision to life. Read More>>

Brianne Pittenger

At Leigh & Co., we know how much heart our couples pour into planning their weddings — every decision reflects their vision, their families, their story. One of my favorite ways we’ve shown appreciation was during a wedding where we handled both planning and design. The couple had poured so much heart into their vision, and we were honored to bring it to life. Read More>>