Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Tylen Fowlkes

The best thing you can give to your customers is the effort. People like to feel like they’re getting value when spending money with you, they like to get value out of the deal. I always try my best to keep in touch with my supporters and keep them updated on new projects and events. This lets them know that you’re still connected with them and still active in business. I highly suggest when you’re making content, keep your base involved and every once in a while give something back to the community to expand your trust with them and this will ensure that they will keep coming back cause they know you’re legit. The worst thing someone can do is scam a customer for temporary gain, this tactic will shorten your business lifespan and ruin your reputation. Read more>>

Cheyanne Scott

One of the most meaningful moments I’ve had as an esthetician was when I had the chance to surprise one of my clients—a single mom and teacher who rarely treats herself. She had been following me on social media for over a year, sharing how much she wanted to come in but never had the time or resources. When she finally scheduled her appointment, I knew I had to do something special for her. So, at checkout, I surprised her by telling her that her facial would be completely complimentary. It’s moments like that—when I can give back to people who truly deserve it—that remind me why I love what I do. Read more>>

Meghan Grimm

Gifting is my love language. When it’s someones birthday, I send flowers. When someone’s family member passes, I send flowers or (recently donuts). This year for the first time, I sent customized holiday gifts to clients. I’ve always loved making friends and family feel special with a gift and keep my own personal gifting log in excel, with photos, of everything I have gifted people in my life over the years. Etsy is my best friend for this kind of stuff, and an amazing resource to get inspiration for original gifts. I like to think outside of the box. A lot of my friends come to me for gifting help, and fellow assistants. To curate an amazing, personal gift for someone that they will hold onto forever, is one of the best things you can do. Read more>>