Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Jenni Farley

Being a small business in a small town means we get the opportunity to give back to those who choose us. We know without the sacrifice of the amazing men and women of our military we wouldn’t have the opportunity to be free and do what we do. Read more>>

Edsha Jones

As a beauty professional, my role extends far beyond just styling hair. Each day behind the chair, I transform into a fashion stylist, life coach, business consultant, confidant, sometimes priest and more often than not, a therapist. Read more>>

Lana Conlon

From my perspective, small gestures have a significant impact. Demonstrating gratitude to clients is about valuing their principles. Respecting their time by being punctual for appointments and making every effort to complete projects as agreed means a great deal to them. Read more>>

Donielle Story

When a client sits in my chair for an appointment, I don’t simply provide a service – I become a listening ear, a therapist, a friend, and a shoulder to lean on in that moment. I will never forget one morning, my client was visibly struggling when she walked through the door, her eyes weary. Read more>>