What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.
Melissa Fraitag
Choosing a name for anything that is special to us is such a challenge. I knew in starting my own business that I wanted to create a new brand. My previous brand name, Cosmic Cosmo By Lissa, was meant to embody my intuitiveness (cosmic) as well as my craft (cosmetology). Read more>>
Delisa McNeil
The story behind my name is actually quite simple. My dad gave me the middle name Diamond. When my mom and I were discussing what I wanted to create and the essence of my brand, the word “bling” came to mind as it related to my middle name and what I create. Read more>>
Nayline Carrion
I’ve always loved everything about BRANDING a business! I find it to be very fun and intriguing. I came up with NAIOR B back in 2022 when I started the idea of opening a nail studio in Boston, the name is actually meaningful to me. Read more>>
Jess Sandoval Mercado
Animation as a medium of entertainment has captivated and inspired me throughout my life. Animation sparked my artistic pursuit in illustration, and one’s artistic endeavors are indistinguishable from the artist themselves. Read more>>
Tyler Spooner
Miles Welby is a play on the phrase “might as well be.” My good friend Joe would make names out of common phrases when we were in high school. Miles Welby was one that always stuck with me. Read more>>
Zaure Vuk
When I was starting my postpartum doula business a couple of years ago, I wanted to bring into my work something I, as a licensed cosmetologist, loved doing most: making people feel and look beautiful while enjoying and relaxing during the service. Read more>>
Bonnie Davis
The name of my business is Baker Addiction LLC. Originally when I decided I was going to create a baking business I thought I wanted it to be B’s Sweet’s. But honestly I didn’t feel like I was that sweet. So I thought on it some more. Read more>>
lavail Bailey
The story behind the name Back to Eden, goes back to Genesis and the original intent of the Garden. When I think of Eden, I think of nature and life in its purest form. Everything we needed was in Eden. No fillers, no junk, just straight beauty from nature. Read more>>
Peggy Hansen
We knew at the outset that we were going to name the business Nan’s. Nan was my mom and she created the Bloody Mary recipe in 1970 so it was easy to start there. Read more>>
Shakeya Dantzler
Soul Sweets came from the heart . As someone who loves to cook/bake, I equally enjoy watching others love my cooking ! Cooking with love brings joy to the soul . My business’ name came from wanting to create treats that reminded consumers of their loving safe place. Read more>>
Katie Stuart
I named my business, The Arena, from inspiration I drew from “Daring Greatly” by Brene Brown. I started reading this book during a time when I was living abroad in Spain and it truly rocked me to my core. Read more>>
Andrew Buerger
My wife and I tried to climb Mt. Shasta together just before we got married. She made it to base camp at 11,000 feet but didn’t feel well enough to push on to the summit at 14,000 feet in Northern California. Read more>>
Shelby LocoMotive
So my name is Shelby Ford and I own a small brand by the name of LocoMotiveLLC sold via merch by Amazon. So when I was in elementary school, we use to stretch before gym class. We had 2 types of exercises, being locomotive and non-locomotive. Read more>>
Amy J. Schultz
My creative practice is called unplain jane studio. Under the umbrella of my studio, I’m an author, writer, and photographer, and I also work with clients on strategic branding and communications projects. Read more>>
Sarah Tarantino
A little general background on me first would suit this story! I’ve always been a creative person, with a love for art and design. I graduated from college with a Bachelors in Art History and History. Read more>>