What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Deedee Cummings

I have always had big dreams that other people thought were a little unattainable. Whenever someone would ask me how I planned to achieve my “crazy” dreams I would respond, “I’ll make a way”. Read more>>

Elle Kenwood

Della Terra Goods & Design, the name of my company was inspired by two things in particular. Della Terra, meaning “of the earth” in Italian, first touches on both my love and inspiration of nature throughout most of my work and my passion for creating projects with sustainable practices trying to offer pieces with the planet in mind in an otherwise more wasteful industry than not. Read more>>

Lauren Grier

The Archive is inspired by fashion + our closets. Before hitting the Atlanta streets, my friend Alexis would call + ask, “What are you wearing?!” Read more>>

Stevie Jones, Jr.

I wanted a name that I could make into a brand. A name that no one had in the industry and was not named after a street or a particular community. Read more>>

Seneca “Sir Classic” Mcfarland

Well I would like to start off by saying that the name of our record label was not what it is today, we had a totally different name that we were going by at first, Read more>>

Brihem Johnson

My company’s name is Vi3ions, and the number 3 holds significant meaning as it represents a simple yet profound concept: 1. How you view yourself, 2. How others view you, and Read more>>

Judy Beltrez

The inspiration behind the name “Your Concierge Austin” stems from a deeply personal commitment to providing tailored services to each individual and their families in the vibrant city of Austin. Read more>>

Ashley Irene

Creating Heirloom Potager was a beautiful tribute to the past, present, and future, embodying our company’s ethos: crafting bespoke culinary gardens brimming with rare, flavorful heirlooms that transform into edible works of art. Read more>>

Yana Panko

Coming up with the name for my studio, Top Nails Studio, was an exciting and inspiring process for me. I always choose only the best for myself, and I want my clients to have only the best in all aspects of quality. Read more>>

Shelby Hunter

There is a quote I have always loved and have repeatedly whispered to myself throughout my life: “Courage, dear heart.” It’s so simple and yet has carried such weight for me. Read more>>

Ciarra Beltlran

This was so fun coming up with the name of my business, I am actually excited to share this story. When I first came up with the idea of a virtual office, I wanted it to sound sexy, I know right? Read more>>

Nicole Oliver

Naming my company has an interesting backstory. I originally asked my oldest daughter to create a memorable name for my hair business. It was my first venture, and I didn’t realize the importance of a business name. Read more>>

Ashley Clark

Skout is because we like to “skout” out and search and find unique and creative ways to do things! This company started with my love for vintage finds and looking for those one of a kind pieces that pull together a look or add the personal touch to a space. Read more>>

Becky Anzaldo

When I began dreaming up my cozy clothing brand, I knew I wanted to incorporate my blended background. It was important to tie in my Mexican and Japanese sides because they both played a big part in who I am today. Read more>>

Gabrielle Starkes

The name of my company is GO! Bubbles. Since my business is skincare, I decided to relate it to soap, and soap makes bubbles! With the G.O., I decided to use my name. The G for Gabrielle, and the O for Olivia. Read more>>