What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

DeAndrae Douglas

As you know, I make a very unique product. So unique that I was able to get it patented. When I came up with the idea I had to go with something that stood out but closely represented what I believed my product did and I didn’t want to come up with just a general name. I said to myself, since my hoodies transform regular outfits into hoodies, there is something magical about that. I started thinking about famous magicians and came up with Hoodeenys, named after Harry Houdini, and my slogan read “Like magic, we turn outfits into hoodies”. Read more>>

Louis Cash II

The choice of the name “H.E.M.P. Entertainment” was driven by my desire to be rebellious and to showcase to the world that creatives can achieve success in multiple facets and niches. Despite the common notion that one should focus on just one thing, I have never subscribed to that belief. I believe that God has blessed me with diverse talents, and I wanted a name that would encompass all of them. “H.E.M.P.” represents the fusion of my love for fine arts and my passion for various hobbies including cooking, Read more>>

Taimarys Elias

As I was thinking of the perfect name for my business, I had two main goals in mind. First, I knew I wanted something that would be easy to remember. Second, I had to clearly describe what my business was about. I knew my business would revolve around digital marketing, but I wasn’t sure who my target audience would be. During the brainstorming process, I thought about coming up with a name that wouldn’t tie me to a specific niche and that was SEO-friendly. That’s when I came up with the name ‘Let’s Talk Digital Marketing.’ Once I made sure no one was using the name, I was sold on it pretty quickly. Read more>>

Anna O’Steen

The Mom Lounge is a small business located in the heart of Lubbock, Texas, that provides a comfortable and welcoming space for mothers to relax and socialize while their children play. With young children under 5, busy moms need a break from their hectic schedules, and The Mom Lounge fills this gap in the market. The business aims to make a significant difference in the lives of mothers in the community and is seeking support to reach more people. While our name is Mom Lounge we really cater to families. Read more>>

Tina Cárdenas

Sacred Touch Aesthetics I came up with this name because I wanted to incorporate my reiki healing into my esthetics. When I start my facials I always ask spirit to help me, guide me in all I do. Read more>>

Eann Robinson

I remember the conversation just like yesterday. I was talking to a close friend at the time while I was struggling to find a name for my business. My friend mentioned “Eann it’s in your name” I replied, “What do you mean?” she followed up and said your initials are “E.A.R.” and since then I ran with it. “E.A.R.” are my initials, hearing is one of the first instruments that a person learns to use, and the only way to listen to music is through your ears. In addition to that, we work with quality people and provide quality sound to your ears. Boom! Ear Quality was created. Read more>>

Quan L. Jackson

I initially had no wants to create a business, I just wanted to indulge and embrace my gift in the arts. Presenting it to whoever was available to listen was and still is truly the biggest blessing. I was having a conversation with a dear friend and as an author you need someone who can test read some of your work to ensure that you are hitting certain marks and that what you are writing is coming out how you intended, as the creator. Read more>>

TReal McCoy

Honestly, it was a mistake from a previous failed business that caused me to come up with the name. The initials of my old business was “TMD” so I bought this fat a** custom gold ring and about a year later I realize, “This business has no future. I’ve done everything wrong. Scrap the project…for now”. I’ve got a lot of ideas on the shelf by the way. One way or another, idea after idea would hit wall after wall. Then it hit me! I have “The Vision”. Read more>>

Shellece Durfee

Most people know me as Shellece, not Shelly. But when I was really young my parents called me Shelly. My cousin had the same nick name and it got confusing so my parents stopped calling me that. For the past few years I have been on a journey of recovering from Complex Trauma. It’s basically childhood trauma that is sustained over a long per

Megan Kelly

I didn’t want to have to stick with one type of style. I wanted to show signage that could match all the different wedding themes. Whether you are glam, bohemian, retro, etc. I wanted to have something to offer to all wedding themes. Now I am at the point where I am making truly custom pieces to fix the couple’s theme perfectly. Read more>>

Cameron Mitchell

One of our earliest collaborations was a 48 Hour Film Competition project. Andrew directed, Thresa and I produced, and we made a short about seniors in a care home who accidentally take a Krav Maga class. When we were signing up for that project, the form needed us to have a team name. I threw out Tequila Mockingbird Productions, and Andrew and Thresa were onboard immediately. Read more>>

Haley Pavone

The story behind the name “Pashion” is actually quite literal – it is a combination of the words “practical” & “fashion”. Our focus on versatility & function is what really sets us apart for the fashion industry. One of the most common themes I’ve heard when rejected by larger footwear companies is that fashion for women is strictly an “emotional purchase”, and that our utility value would actually be seen as a downgrade by the consumer. I’ve always found this mindset laughable… Read more>>

Jennifer Weedon Palazzo

MomCave began as YouTube channel for funny parenting videos. By sharing authentic and hilarious material, we’ve built a community of over 106,000 moms who take the challenges of parenthood with a dash of humor. Being chosen for YouTube’s Women in Comedy Initiative, nominated for awards like Best Comedy Duo, Best Live Series, and Best Hosted Series has almost made up for all the times our kids threw up on us. We’re on all your typical social media sites AND over 300 Smart TV Networks with our own apps on Roku, Apple TV, and Android TV, and Amazon Fire! Read more>>

Amanda Kuhl

When I was thinking of a name, I knew I wanted a catchy name! A+Pup actually came to me pretty quickly! I wanted a name people would remember easily and obviously it had to be about dogs! The A+ part of my business name kind of has two meanings! My name starts with an A so I thought it would be cute to have it kind of mean Amanda plus pups, but also an A+ is the best grade you can get in school! So also it means your pup is going to look A+ when I’m done grooming it! Read more>>

Svetlana Banks

I named my company Savour The Life because I want every person to have a taste of their life and enjoy every single moment. Many people have lost this. They lost their taste of life and taste of love, and I want them to get it back. So, I have many coaching programs. These programs help people find a source of inspiration, power, and joy every single day of their life so they can be happy again. Read more>>

Morgan Combs & Kendra DuPont

Over the course of 2018/2019, Kendra and I worked closely with artists while remaining independent. We had this wild idea one late night while talking on the phone about starting our own publication. We brainstormed possible names while laughing about how absurd it would be if we actually did it. It was thus that insomnia music magazine was born. Insomniacs as we are, this seemed to be a fitting title. “A magazine for the restless” meant that we could post at any time, which, as we are now global, remains true to this day. Read more>>

Brittany Veney

“Veney Virtual” was the name of my business when I began my entrepreneurial journey as a Virtual Assistant. The name made sense at the time but, over the years I evolved and so did my services. Since becoming a brand and website designer, I’ve instilled in my clients who are building a brand, the importance of authenticity and creativity. The name of my business is now known as “B. Real Creative Studio” which I absolutely love! We create digital ecosystems that drive results and inspire action through brand strategy, visual identity and website design. Read more>>

Alena Lane

It was Fall of 2019 and I was on maternity leave with my daughter. Sitting there soaking it all up and dreaming of ways I could stay home with her and not go back to work as a Pediatric Intensive Care Unit Nurse at our local children’s hospital. In this moment I came up with the idea of creating & curating my own children’s boutique. Nothing seemed more fitting than using my own two babies names. Duke is our black lab and first child and then I thought it fit perfectly with our daughters middle name of Mae. Duke & Mae was conceptualized right there in those snuggles though I did not go to form my business for two more years. Read more>>

Greg Johnson

When I decided to turn photography into a business, my wife and I began to brainstorm and she asked, “What do you see when you look at your pictures?” I said, “I see God’s art work.” Then she came up with “His Amazing Art”. I loved it and decided to call it “His Amazing Art Photography.” I really credit the naming of my business to my wife. Read more>>

Christy Mehelich

I came up with the name The Sugaring Hut very organically actually. I have been a lover of beaches and tropical vibes for as long as I can remember, and my front desk at The Sugaring Hut just happens to be a tiki hut! When I expanded out from being inside salons I was thinking to myself, “okay, sugaring needs to be in the name…I’ve always called it The Hut, so how about The Sugaring Hut”!? I met with someone about creating a logo for me and he just happened to know exactly what to do. Showed me the pineapple in the name and I just instantly knew that was it!!!!! Read more>>

Jeremiah Phillipe

I started getting into photography when my brother and I were out on our flyfishing trips. When the fishing was slow, I’d take pictures of the beautiful country we were in. So, Fly Me A River became the name of my social media sites. As I improved and got better equipment, such as a drone, the name made even more sense, literally flying over a river!! Read more>>

Susanne Puerschel

R.I.S.E.’s origin story is a personal one that is rooted in the brand Pointe To Rise. After many years of being absent from the performing arts scene I realized how passionate I truly am about empowering artists worldwide to find their voices and create the much needed change. The idea behind Pointe To Rise was simple – to encourage artists to start by pointing at themselves, taking ownership of their art and current circumstances, and using it as a catalyst for social change. Out of this vision, R.I.S.E. was born. Read more>>

Reiona Andrews

Funny story! The original name was “Revom” which is mover spelled backwards. After saying it a few times, I did not flow as nice as we had wanted to. When the ‘o’ and ‘e’ were switched around, it was easier to pronounce ‘Rovem’. Thus, this was the creation of Rovem, LLC. Read more>>

Tiffany Ferrell

It definitely wasn’t easy coming up with a name! I honestly kind of stumbled upon mine. Once I thought about it, it seemed to resonate deeply with my soul! So, here’s a little background. Prior to starting my business, I was trying to maintain working full time, in addition to being a caregiver for my parents. Juggling a work schedule and numerous doctor’s appointments was proving to be quite difficult. Ironically, this all coincided with the beginning of the pandemic and the world shutting down. Read more>>

Miguel Mike Medina

Double L 94 Productions: I named my company after my grandmother. Her initials are two “L” and she was 94 when she passed away. She was a huge inspiration to my life. Naming my company after her is one of the best decisions I’ve ever made. I miss her dearly. I lived with her for 22 years and I’m sure she’s smiling at all of my accomplishments. Read more>>