Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Daniela Moreno

Starting a business in the photography space, I knew I wanted to be in charge of the social media. Creating content is the reason I started my studio and following that curation through the socials has always been very important to me. I want the essence of who I am as person to be shown when someone visits our page. It’s an extension of my mind, my visions and I wanted the content to be internal. Read more>>

Kathleen Flanagan

Social media is a key part of real estate. The first thing people do when they want to find a realtor or look for a home is go to social media. Therefore, I want to make sure I’m front and center. I don’t have a team or a person managing my socials. I do my social media myself. However, I have great tools that assist me in creating and scheduling the content. With these tools, I plan my monthly social calendar on the first of every month. Read more>>

Negin Naseri

Yes, I manage my own social media. I chose this to maintain a personal touch, ensuring consistency, and immediate control over content. Results include a genuine connection with followers, but the lesson is to strike a balance to avoid overwhelming yourself. Read more>>

Rachel Miller

We run our own social media for a few reasons. First of all, we’re a very small team and have only one location, so it’s feasible to stay on top of our operations. Also, while it is always fantastic to have professional social media, we don’t prioritize our budget for outside resources unless absolutely necessary. In our personal professional development, this has been, like so many things in running your own business, a great learning experience. Read more>>