Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Andrea Coan

I currently manage my own social media accounts. I can see it being beneficial for outside assist on this as well as some drawbacks when handing your voice over to someone else. Depending on your vision on goals this answer could be more obvious to some businesses. As a photographer, I like to have control of the vision I share. I also merge some personal life in my feeds and keep it real to connect to my followers. For me the community and connection is important than gaining followers. I like the authentic tone I keep on my platforms! Read more>>

Kiera Gregory

For a while, I found social media to be daunting. And, to be honest, I still do. The posting is never ending. The algorithm constantly shifts. I feel like I am almost always behind the times, for whatever the latest trend is. BUT, I cannot bring myself to hire a social media manager team… Maybe it’s the need to feel like I’m fully in control of my business. Or perhaps, it’s the fear of FOMO, when it comes to interacting with all my incredible clients, and friends. Read more>>

Toi alias (The Naked Unicorn) McMullen

Even though it’s difficult, I run all of my social media accounts. I believe in authenticity and it’s more personal that way. Read more>>

Julie Seedorf

As an older person, most would say elderly, the younger generation is surprised to see an author of my generation on all avenues of social media. In the world, we live in today authors need to constantly change how they market their books so it is crucial we push ourselves to stay current with social media trends. It is a large learning curve for the older generation. I tend to set up my own marketing but do have thoughts of turning it over to a company to manage in the future. It’s hard for me to do because I love the challenge but I have to accept there are instances where I feel I fail at mastering it. Read more>>