Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Meryll Hernandez

Social media has always been one of those subjects for photography where you either manage it all yourself (website, instagram, Facebook, tik Tok, YouTube, etc) or outsource to another company and hope they do right by you. To this day, I have been managing it myself, ever since back in 2015 of revamping my Instagram account. Not that I don’t see the value in hiring a social media marketing team for myself or my company – but I tend to find myself OCD when it comes to uploading and posting my own content. Read more>>

Sheila Khiatani

Social media has become the preferred method of shopping for various products without ever having to leave home and grew to unprecedented heights during Covid. It is now the go to method for browsing and shopping! I currently mange my own social media and have learnt so much on my own about the creativity involved in posting stories and reels and the various platforms involved. It’s quite fascinating to learn about social media and the strength it carries in growing small businesses and online shopping. Read more>>

Tommy Dilger

I manage all my own social media accounts, and I don’t think I’d ever feel comfortable passing that off to someone else. I feel like what I do is really dependent on that personal touch, especially since there really aren’t that many people doing what I do. Especially when it comes to the old footage and photos I find. These film reels and negatives are one of a kind, and I was in the right place at the right time to save these forgotten memories. Read more>>

Visionary Designer

My account is 100% managed by me. Im in college most days as I’m 17 years old but it’s managed by me in my free time. I do it myself as I know how I want my social media to be and I like it to look organised and neat which is why I do a quote, an art piece and then a quote to create a checkers design. Read more>>

Ashley Dumas

When it comes to social media, I like to manage it right now. My reasoning is because I never want to lose sight of why I do what I do, and I love being closely connected to my supporters. I love showing them me unfiltered and they love me for that. I feel like the best way to grow a small business on social media is to be known for something people love and they will eventually travel further into their customer journey. Read more>>

Gerald Johnson

I handle my own social media 100% & have seen incredible success from doing so. I have a background in running social media for clients in the music industry, so doing it for my clothing company has been great thus far. Read more>>

Dee Crawford

My social media is still small but growing everyday. I manage it myself and create all the content. What I love most about my social media is its organic growth and relatability. I show up on my stories because I love connecting and interacting with my customers! It builds trust from your customers to know who exactly is making the product they are spending their hard earned money on. Read more>>

Amanda Miller

From the start, I’ve always managed my own social media. I didn’t have the resources to hire someone, so I gradually learned social media best practices in order to scale my business. Instagram is my primary social media platform and where I started on my social media journey. My growth started out very slowly, with only the support of friends and family, but as I continued to post content consistently, I gained more followers. It was a heartwarming and surreal experience to see complete strangers support my work. Read more>>